Technology

Mag Rack Enrolls in School of Rock

4/05/2004 2:00 AM Eastern

Starting April 16, Mag Rack will strum up promotional support for its newest video-on-demand magazine, Guitar Xpress, via a programming and marketing campaign tied to the on-demand release of Paramount Pictures theatrical School of Rock.

As part of the multiplatform campaign, Mag Rack will feature Guitar Xpress’ on-demand guitar instruction for Deep Purple’s "Smoke on the Water," Cream’s "Sunshine of Your Love" and the film’s self-titled original theme song.

Mag Rack will also feature bonus footage from the movie and an original, behind-the-scenes tour of the Gibson Guitar factory in Nashville, Tenn., which manufactured the "SG" model featured in the film.

October