NBCU's Digital.Amplified: E! Adds Co-Viewing With The Wanted; Telemundo Partners With ZeeboxCNBC, 'Today' Digital Studios Also Part of Event 4/24/2013 11:00 AM Eastern
NBCUniversal on Wednesday announced a number of digital initiatives including a co-viewing experience for the new E! series The Wanted Life and two digital studios for CNBC and Today as part of its Digital.Amplified event being held in New York Wednesday evening.
The flagship initiative is the on-air and digital live NBC competition series The Million Second Quiz, announced Wednesday morning, where viewers will be able to watch a 24/7 live stream, play along at home in real time, and sync to the live primetime broadcast.
Eonline will launch "The Wanted Life: Watch with The Wanted," a talent-led co-viewing experience featuring a live interactive video conversation with members of the pop band for their new series premiering Sunday, June 2 at 10:30 p.m. ET.
Telemundo has signed on as the first U.S. Hispanic partner for Zeebox, the second-screen platform partially backed by NBCU. The activation will debut with the Latin Billboard Awards airing April 25 with a live backstage interactive show hosted by Telemundo talent, a game for fans to predict winners throughout the night, and a real-time ranking of celebrities on the show gauged by social media buzz.
NBCU News Group is also launching two new digital studios -- the CNBC Digital Workshop, which will produce original video programming for the business brand; and one for NBC's Today that, starting this fall, will incorporate its talent and guests for digital-only video, photos and social experiences.
In addition to digital extensions for those TV brands, NBCU also announced new initiatives for its digital properties including the Fandango "Family Room," an online family movie hub with recommendations, reviews, trailers, games and online ticketing; and DailyCandy's Fashion+Film: 2013, an offline/online event of audience-selected awards and curated screening of films and video about fashion, style and design.
Lauren Zalaznick, who heads the newly formed Media Innovation & Cross Company Initiatives Group at NBCU, said, "We value each network's own multiplatform connection to its audience, and also realize that it is essential to explore comprehensive digital content across the entire portfolio for our marketing and advertising partners."
The Digital.Amplified event Wednesday evening will demo NBCU's various interactive experiences like Syfy's Defiance game, Bravo's Playlive and USA' transmedia show Suits Recruits. Late Night with Jimmy Fallon's Questlove will DJ the party at Skylight Modern.