Study: Broadcast, Cable Streams Past Their Prime2/19/2004 8:04 AM Eastern
Broadcast- and cable-TV network brands reached their peak streaming-media audience share in September 2001, according to data released by AccuStream iMedia Research.
During that month, those brands captured 85.8% of the streams served by the top 10 sites, networks and aggregators, AccuStream said.
However, that figure fell to 4.6% in late 2003 -- excluding download-and-play video by ESPN.com (msn.espn.go.com), ABC.com (abc.go.com) and Movies.com (movies.go.com) -- as Internet-only brands aggressively grew stream counts and more on-air brands moved content behind stand-alone or aggregated subscription sites, AccuStream added.
"What's happened in the period of three years is that online-only brands like AOL [America Online Inc.] Broadband, RealNetworks [Inc.] and Yahoo! [Inc.] have managed to establish both leading broadband-market positions and user loyalty," AccuStream research director Paul A. Palumbo said in a prepared statement.