Study: Cable, DBS Will Drive DVR Shipments

3/30/2004 7:21 AM Eastern

Research firm IDC expects worldwide digital-video-recorder shipments to top 28 million in 2008, spurred largely by cable and direct-broadcast satellite.

"Initially, satellite providers emphasized DVR offerings to combat cable television’s investment in video-on-demand, and now cable is being forced to respond," IDC senior research analyst, consumer markets, video Greg Ireland said in a prepared statement.

"This strategy has done more in one year to advance the understanding and acceptance of DVRs than stand-alone options, such as TiVo [Inc.], had done in the previous five years," he added.

According to IDC, at the end of 2003, there were 3.2 million U.S. DVR households.

Want to read more stories like this?
Get our Free Newsletter Here!