Technology

TiVo Names 10-Most-Replayed Bowl Ads

2/06/2006 9:32 AM Eastern

Ameriquest Mortgage Co.’s two ads topped the list of the 10-most-replayed Super Bowl commercials in TiVo Inc. digital-video-recorder households.

The two Ameriquest spots -- “Friendly Skies” and “That Killed Him” -- were followed by: Anheuser-Busch Cos. Inc.’s Budweiser’s “Streaking Sheep,” FedEx Corp.’s “Caveman,” A-B’s Michelob’s “Touch Football,” A-B’s Bud Light’s “Hidden Bud Lights,” PepsiCo Inc.’s Sierra Mist’s “Kathy Griffin,” Bud Light’s “Bear Attack,” Bayer Healthcare LLC’s Aleve’s “Leonard Nimoy” and Bud Light’s “Revolving Wall.”

“Our annual analysis of Super Bowl commercials shows once again that if you want to get the audience’s attention during the game, you've got to get them laughing," TiVo vice president of consumer marketing Katie Ho said in a prepared statement.

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