TiVo Slashes DVRs to $49.999/07/2005 9:46 AM Eastern
Less than two months after cutting the price of its digital-video recorders to $99, TiVo Inc. slashed the cost of its 40-hour DVRs to just $49.99 Wednesday.
Consumers can get the bargain price after shelling out $199.99 for the DVRs and mailing in $150 rebate forms.
Since TiVo will continue to charge monthly subscription fees of $12.95 for its service, it will still cost consumers more than DVRs leased from cable or satellite companies.
TiVo stock gained 9 cents Wednesday on the news, closing at $5.18 per share.