VOD

VOD Requests Doubled During FiOS Binge-Fest

Verizon’s Free On Demand Marathon Ran April 1-7 4/25/2014 9:45 AM Eastern
TakeAway

Results from Verizon's recent free VOD-fest amplified the binge-viewing trend

You don’t have to convince Verizon Communications that there’s something to this whole binge-viewing trend.

 

The telco said this month’s FiOS On Demand Marathon, which ran April 1-7, produced nearly double the on-demand requests and orders it received during last year’s spring binge-fest.

 

This year’s set-top-focused VOD promo served up more than 2,300 movies and 100 TV shows, though TV was clearly the content of choice for most. Verizon said the top 10 TV choices totaled more than 2.2 million “selections,” about four times that of VOD movie selections during the tilt.

 

According to Verizon, the top 10 shows during the VOD-fest were: Resurrection,  True Detective, Scandal, The Big Bang Theory, How I Met Your Mother, Modern Family, Believe, Grey’s Anatomy, and Bates Motel.

 

The top networks for the week, in order, were: HBO, ABC, CBS, NBC, Cinemax, Starz, Epix and Fox.

 

On the movie end, the most popular titles, in order, were: The Hangover Part III, World War Z, The Heat (2013), The Great Gatsby, Man of Steel, Now You See Me, Star Trek: Into Darkness, The Internship, Madagascar 3: Europe’s Most Wanted and The Heat (1995).

 

Earlier this month, Comcast said its latest  Xfinity Watchathon, which ran from March 25-31, set VOD records for views and hours watched.

 

 

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