Latest News
Paramount Advertising Taps Mastercard, EDO for Attribution
By Jon Lafayette published
Measurement of campaign effectiveness provides free with media buys
Altice Reports Q1 Loss as Broadband, Video Subs Decline
By Jon Lafayette published
78,000 video customers cut the cord
American Connectivity Program Enters Partial Funded Death Spiral With Republican House Speaker Seemingly Indifferent Towards Its Rescue
By Jack Reid published
Besides enabling 23 million disadvantaged American homes to afford internet, the ACP has been a boon to telecom operators including Charter Communications
‘Behind the Music’ Returns on Paramount Plus
By Michael Malone published
Bell Biv DeVoe, Trace Adkins, Wolfgang Van Halen get profiled
Future Today Puts First Original Shows on Fawesome Channel (NewFronts)
By Jon Lafayette published
Four series coming from Digital Media Studios
Weekly Cable Ratings: NBA, NHL Playoffs, NFL Draft Score for TNT, ESPN in Primetime
By R. Thomas Umstead published
Fox News stays hot on total day chart
Viewers Call Finding New TV Content ‘Frustrating’ in Comcast Advertising Report
By Jon Lafayette published
72% are still channel-surfing
GSTV Pumps Up Research, Programming at NewFront
By Jon Lafayette published
Advertisers on service-station screens get more attention and audience data
Great American Media Picks VideoAmp As Ad Currency
By Jon Lafayette published
Data better shows value linear networks deliver to sponsors
Comcast and Diamond Sports Group Carriage Talks Devolve Into Blackout
By Daniel Frankel, Jon Lafayette published
Diamond's against-all-odds escape from bankruptcy liquidation hits a major snag after its Bally Sports carriage deal with Comcast expires and the two sides fail to agree on another temporary extension
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