AT&T Pitches Unlimited Phone Calls1/18/2007 10:40 PM Eastern
AT&T rolled out an aggressive offer for wired- and wireless-phone customers Friday, marketing unlimited calls for subscribers who order its local, long-distance and wireless products.
The AT&T Unity plan -- designed to help AT&T stave off new competition from Comcast, Time Warner Cable and other cable distributors selling new phone services -- reaches a potential 100 million AT&T wired- and wireless-phone customers.
AT&T’s entire wired- and wireless-customer base will be able to make free phone calls to other AT&T subscribers who order the AT&T Unity package, the company said.
It’s the first major marketing move from AT&T since it closed a deal to acquire BellSouth Dec. 29 and renamed its popular Cingular Wireless service AT&T.
AT&T said residential subscribers would qualify for the AT&T Unity package if they subscribe to both its wired local and long-distance plans. Its AT&T All Distance plan currently costs $50 monthly.
AT&T Unity plans will cost customers a minimum of $110 monthly, combining the $50 fee for wired local and long distance and $60 for AT&T’s least expensive wireless-calling plan.
The company said it is offering five plans to individual wireless subscribers ranging in price from $60-$200 per month. The $60 plan includes 900 “Anytime Wireless Minutes,” while the $200 plan includes 6,000 minutes plus unlimited night and weekend minutes.
AT&T said it would begin taking orders for the AT&T Unity packages Sunday. The packages are available in Alabama, Arkansas, California, Connecticut, Florida, Illinois, Indiana, Kansas, Kentucky, Georgia, Louisiana, Michigan, Mississippi, Missouri, Nevada, North Carolina, Oklahoma, Ohio, South Carolina, Texas, Tennessee and Wisconsin.