Telco TV

AT&T U-verse Nets VOD, Multiview App With Univision's World Cup Coverage

6/01/2010 12:52 PM Eastern

Univision and AT&T U-verse have reached an agreement whereby the telco will offer on-demand content and a multiview application of the Spanish-language programmer's coverage of the 2010 FIFA World Cup.
In addition to delivering live access to all 64 matches from South Africa via Univision, TeleFutura and Galavisión, AT&T will provide comprehensive Univision Spanish-language content in the U-verse TV On Demand library, as well as exclusive Mexican national team content across multiple screens.
In its first Spanish-language TV app, U-verse will present Univision Multiview that will enable users to simultaneously watch the Univision, TeleFutura and Galavisión networks, as well as Univision and TeleFutura stations, featuring World Cup matches and content. The app also features athlete bios, photos, groupings and the latest team standings from FIFA's top futbol tourney in Spanish.
The Univision Multiview is available on channel 3001 to all U-Verse TV customers at no extra charge.

"For the first time, U-verse TV customers will be able to interact with and follow their favorite teams and players through an interactive TV app with Univision in Spanish," said Dan York, president of content, AT&T, in a statement. "We're proud to work with Univision to offer a new way for our Spanish speaking viewers to watch the 2010 FIFA World CupTM, and we're excited for fans to watch exclusive Mexican National Team videos in our U-verse on Demand library."

Noted Univision Communications Inc. executive vice president of distribution sales and marketing: "Building on Univision's comprehensive and exclusive Spanish-language TV coverage of the most exciting soccer tournament in the world, we are thrilled to work with AT&T to offer our viewers this first-of-its kind offering. The Univision 2010 FIFA World CupTM app on U-verse TV will allow viewers the opportunity to interact and engage with their favorite teams and players like never before."

Beginning on June 11 with Mexico opposing the host nation, live Univision FIFA World Cup coverage will be available to U-verse TV customers on Univision (channel varies by market), TeleFutura (3005) and Galavisión (3003). After each match, all games will be added in both the standard- and high-definition formats to the U-verse TV On Demand library. A complete schedule of Univision's FIFA World CupTM coverage is available at www.UnivisionFutbol.com.

The U-verse TV On Demand library will also offer special Univision Spanish-language content such as a tour of the Mandela Bay Stadium built for this year's World Cup; videos providing information and history of Johannesburg and South Africa; and the "FIFA Road to the World Cup" series, which takes a close look at all 32 teams participating in the tournament.
In addition to Univision's coverage and as a sponsor of the Mexican men's national Team, AT&T will have exclusive access to content featuring the team's "El Tri: Misión Sudáfrica" available online at AT&T Fan Zone, through the U-verse TV On Demand library and on mobile phones through AT&T Mobile Video.