Arris, Cisco, Amdocs Escalate Data Deluge

Look for an avalanche of research reports about the shifting broadband environment and viewing preferences, especially those of fickle young audiences.

The Amdocs survey of cord-cutters released on the opening day of the Cable Show is the harbinger of this spring's bumper crop of analyses from vendors.

And doing the research must be getting harder. Arris, which previewed its analysis during an Imagine Park "quiz show," said it study will be out about May 21, slightly later than intended. Cisco will publish its annual Visual Networking Index by mid-June, about a week behind its initial plan.

The new studies -- like the scores of other research reports cited throughout the Cable Show -- will inevitably add to the cacophony of useful, and occasionally contradictory, outlooks affecting business decisions.

Gary Arlen

Contributor Gary Arlen is known for his insights into the convergence of media, telecom, content and technology. Gary was founder/editor/publisher of Interactivity Report, TeleServices Report and other influential newsletters; he was the longtime “curmudgeon” columnist for Multichannel News as well as a regular contributor to AdMap, Washington Technology and Telecommunications Reports. He writes regularly about trends and media/marketing for the Consumer Technology Association's i3 magazine plus several blogs. Gary has taught media-focused courses on the adjunct faculties at George Mason University and American University and has guest-lectured at MIT, Harvard, UCLA, University of Southern California and Northwestern University and at countless media, marketing and technology industry events. As President of Arlen Communications LLC, he has provided analyses about the development of applications and services for entertainment, marketing and e-commerce.