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INTX 2015: Hulu Adds MVPD Partners

Armstrong, ABB, Mediacom, Midcontinent, WOW to Offer OTT Service (Updated) 5/05/2015 8:00 AM Eastern Last updated at 5/05/2015 11:28 AM

Five more U.S. MVPDs have joined Cablevision Systems in striking deals with Hulu that will enable them to offer the over-the-top streaming service to their respective customers. 

 

Armstrong, Atlantic Broadband, Mediacom Communications, Midcontinent Communications and WideOpenWest (WOW!) have agreed to distribute the OTT service. Those deals follow a similar agreement announced by Hulu and Cablevision on April 28

 

Hulu’s subscription service sells for $7.99 a month as a stand-alone OTT service. In its announcement about the Hulu agreement, Mediacom noted that pricing, availability date and “other particulars” will be announced in the near future, echoing what Cablevision said last month.

 

Update: A Hulu official confirmed that the OTT service will also sell for $7.99 per month via its MVPD partners. 

 

Hulu said the agreements will allow its pay TV partners to offer Hulu's full library of content, including Hulu originals, directly to their video and broadband subscribers via their "advanced set-top boxes."

 

“At Hulu, we believe users should have the ability to consume their favorite content, when, where and how they want,” Tim Connolly, Hulu’s senior vice president, distribution, said in a statement. “We are very excited to partner with these MVPDs to bring Hulu to users where they are already watching TV.” 

 

“We believe Hulu is the perfect complement to Mediacom’s Internet service offerings,” John Pascarelli, Mediacom’s EVP of operations, added in a statement issued by the MSO. “Hulu brings a robust video selection to our customers who want to supplement their traditional cable service with online content at home or on the go.”

 

Hulu, co-owned by NBCUniversal, Walt Disney Co., and 21st Century Fox, announced last week that it has nearly 9 million subscribers, a 50% increase since 2014.

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