TV Apps

Weather Channel Moves Elemental to Internet Storm Front

Programmer Uses Encoders for Live Streaming Video to Mobile Apps, Web Services 3/05/2013 5:33 AM Eastern

The Weather Channel is using Elemental Technologies’ video-encoding systems to deliver live programming over the Internet to millions of users through its mobile apps and Web properties, as well as YouTube.

The programmer has deployed the Elemental Live software, which runs on off-the-shelf graphics processing units (GPUs) instead of special-purpose chips, in its Atlanta operations center, according to the companies.

The Weather Channel uses the systems to format and stream video to its mobile applications, which have been downloaded more than 100 million times for all tablets and smartphones. The cable network reaches 38 million mobile consumers plus 50 million users on and desktop platforms.

For its live coverage of Superstorm Sandy last fall, Weather Channel delivered more than 12 million total live video streams on and YouTube with Elemental Live, with a peak of 167,000 concurrent users.

“With the astounding growth of our digital audience for our premium content on Web and mobile screens, assuring a high-quality, widely available viewing experience is vital,” Bryson Koehler, executive vice president and chief information officer for The Weather Channel, said in a statement.

Other Elemental customers include Comcast, ESPN, HBO, ABC News, Big Ten Network, CBS Interactive, National Geographic and PBS.

In January, Elemental released the second major version of its video-processing software, which among other improvements provides twice the processing performance when running on next-generation processor architectures from Nvidia and Intel, the company claims.

Founded in 2006, Portland, Ore.-based Elemental has raised about $30 million from General Catalyst, Norwest Venture Partners, Voyager Capital and Walt Disney Co.'s Steamboat Ventures.