FX Develops App for Windows 8Viewers Can Participate in Real-time Discussion Across Social Networks 10/25/2012 10:23 AM Eastern
FX Networks has developed an app that utilizes Windows 8, the new user interface for tablets, desktops and hybrid PCs.
The app, which FX bills as a "companion to the FX viewing experience," allows viewers to watch and contribute to the real-time discussion across Twitter, Facebook and GetGlue. The live social media discussion can be presented in Timeline or Cloud View, based on the viewers' preference. Through GetGlue, users can "check in" to any FX show to access community stats and view branded digital stickers.
The app will also provide users with relevant information and short-form video that supports the network's original series and movies. The app features hubs for each of FX's original series.
"The FX app for Windows 8 is a stunning example of how content developers can create an immersive brand experience using the new platform," said John Richards, senior director of Windows App Marketing for Microsoft Corp.