CBS College Sports Proffers Alternative Sports Action On Demand7/26/2010 12:01 PM Eastern
CBS College Sports Network is providing alternative, on-demand sports action to 15 video providers.
Beginning Monday July 26 and extending through September, CBS College Sports is proffering eight different on-demand assets, in standard- and high-definition formats, under the "The Alt Games: College Action Sports Championships" banner.
The content covers competition in snowboarding, wakeboarding, flowboarding, beach volleyball, freeskiing, kayaking and skateboarding that took place this spring in Copper Mountain, Colo., San Diego and Riverside, Calif. An eighth asset, a one-hour special, highlights the best overall action from the 2010 Alt Games.
Jonny Moseley, the 1998 Winter Olympic gold medalist in freestyle skiing hosts the coverage, along with reporter Lauren Shehadi.
Participating affiliates: Bend Broadband, Blue Ridge Communications, Charter Communications, Click! Cable TV, Cogeco, Cox Communications, Dish Network, Frontier, Mid-Continent Communications, San Bruno, Service Electric, Sky Angel, Time Warner Cable and Wide Open West. Comcast is also making the product available in select markets.
The network is also customizing Alt Games programming for select markets to highlight local teams and athletes who competed in the event. As part of the local programming, CBS College is producing customized cross-channel spots featuring local championship teams, Web banners and VOD barker channel promotions.
This marks the third year CBS College has made VOD programming from the Alt Games accessible to its affiliates for free.