|
 |
February 20, 2008
Univision, Telemundo Take Different Upfront Approach
Ending weeks of speculation, Univision and Telemundo this week unveiled plans for the upcoming 2008 Upfront season. But while Univision said it will hold its annual blowout presentation for advertisers in New York City on May 14 -- as it had done in the past -- Telemundo will follow in the steps of parent company NBC, which has called for a series of face-to-face meetings with clients in key markets, and a “spotlight event” on May 12 in New York City.
For More...
[back to top]
Sí TV Readies New Reality Series
Sí TV is the latest Hispanic network to join the fray of reality TV beauty pageants with the upcoming premiere of Model Latina, a talent search competition offering Latinas ages 18-25 a shot at stardom.
For More...
[back to top]
Nielsen Taps República To Push LPM
Starting March 1, Miami residents are going to hear quite a bit about the Local People Meter (LPM). The Nielsen Company has hired República, a Miami-based advertising company, to raise brand awareness and launch community outreach efforts of Nielsen’s TV measurement services and technology. The move comes as Nielsen plans to launch the LPM in the Miami/Ft. Lauderdale DMA in October 2008. The DMA, says Nielsen, is the nation’s 16th largest TV market, with 1,982,120 households, out of which 635,610 are Hispanic. “From now and through October we will be introducing Nielsen to the community; and working in building the Nielsen brand,” said Jorge A. Plasencia, República’s chairman and CEO. The efforts, he said, include active
participation of the company in Hispanic-targeted events and festivals where people will be able to see and touch the actual LPM. It will also have a component of introducing the LPM technology to the local business community. Financial details were not disclosed. Asked if the branding effort would replicate Nielsen’s Texas roll-out, which included the stage of a Nielsen 'telenovela,' Plasencia said: "Miami is such a different market; and you have to reach people in a different way." Nielsen has already launched the LPM technology in thirteen television markets nationwide.
[back to top]
¡Sorpresa! Unveils New Branding
As anticipated by Hispanic TV Update (Feb. 6, 2008) the Juniper Content-owned Hispanic children’s network ¡Sorpresa! this week unveiled new branding, which includes a new logo and the addition of the tagline El mundo que imaginas (The World You Imagine), which begins to air on the channel this week. The new logo, which was the result of several focus groups with children in Los Angeles, Chicago, New York and Miami, will appear on-air in three different colors each corresponding to a specific targeted audience age group. The green logo identifies preschool programs; red is for shows targeting kids 6 to 11; and the blue marks teen content. The branding effort was developed for ¡Sorpresa! by Miami-based branding shop Bonsai3, which in the past carried out a
major rebranding of Grupo Televisa’s Channel 5, and SKY Italy among other TV companies.
[back to top]
The FCC in October 2007 put Keyla Hernández-Ulloa in charge of Hispanic outreach and communications efforts in light of the digital switch. While attending the Hispanic Leadership Institute conference in Chicago last weekend, Hernández-Ulloa spoke briefly to Hispanic TV Update about outreach efforts.
Univision's Jorge Ramos to Join Texas Democratic Presidential Debate as Panelist
(Excerpted from a 2/18/08 article on the Multichannel News Web site)
Campbell Brown will host CNN and Univision’s coverage of the Democratic presidential debate between Sens. Hillary Clinton (N.Y.) and Barack Obama (Ill.) on Feb. 21. The debate, sponsored by the networks and the Texas Democratic Party and presented by the Lyndon B. Johnson Foundation on behalf of the LBJ School of Public Affairs and the LBJ Library, will also feature CNN chief national correspondent John King and Univision anchor Jorge Ramos as panelists asking candidate questions.
Bill Would Let Stations on Mexico Border Continue Analog Broadcasts
(Excerpted from a 02/14/08 article on the Broadcasting & Cable Web site)
Rep. Hilda Solis (D-Calif.) wants the Federal Communications Commission to allow U.S. TV stations on the border with Mexico to continue to broadcast in analog for five years after the Feb. 17, 2009, hard date for cutting off full-power analog broadcasts. Solis introduced a bill to that effect, the DTV Border Fix Act, saying it was necessary so that residents along the border who are slow to make the change and still receiving analog channels from Mexico can still get local emergency alerts, news and weather from U.S stations.
For more ... [back to top]
WRITER:
|
|
