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May 6, 2008

In this Issue
SBS, MySpace Latino Partner to Promote TV, Radio Content	MTV Tr3s Unveils Three Reality Shows

Top Story

• SBS, MySpace Latino Partner to Promote TV, Radio Content
  Spanish Broadcasting System has partnered with social networking site MySpace to provide content from its television and radio properties, and help attract Hispanic audiences to the site’s Latino spin off. more » » » 

Programmiing

• MTV Tr3s Unveils Three Reality Shows
  MTV Tr3s this month unveiled three original productions that will have Latinos cooking, dancing and producing videos. more » » » 

Election

• HITN Show Focuses on Latinos in the Upcoming Election
  Hispanic Information & Telecommunications Network on April 10 premiered Destination Casa Blanca 2008: The Latino Voice in the Presidential Election, an English-language program follows the presidential race from a Hispanic point of view. more » » » 

Movers & Shakers

• LATV
  LATV has tapped Harry Neuhaus as regional sales director. He will head up sales in the eastern region and will report directly to Bill Jenkins, LATV's VP of advertising. Prior to joining the Los Angeles-based bilingual network Mr. Neuhaus was VP, national advertising sales for MTV Tr3’s, leading the sales efforts for MTV’s channel focused on bicultural and bilingual youth. Prior to that he was VP of ad sales at MTV Networks Latin America where he supervised both the MTV and Nickelodeon Latin America sales teams in Buenos Aires, Mexico and Miami. Formerly, Mr. Neuhaus was VP of Latin American Advertising Sales for CNN International, CNN en Español, TNT Latin America and Cartoon Latin America. more » » » 

Research

• Univision and Nielsen Fuse Research Tools
  Univision, the nation’s largest Spanish-language network, is expected to come to its upfront presentation armed with a series of powerful research tools, studies and data that promise to give advertisers a more accurate, cost-effective way to plan and execute their media buys for the U.S. Hispanic market.
  more » » » 

Briefing Room

• Cablevision To Deliver Mets Games In Spanish
  (Excerpted from an 4/14/2008 article on the Multichannel News Web site)
  Cablevision Systems will broadcast a total of 25 New York Mets home games in Spanish to customers subscribing to its iO en español (iOe) service throughout the season. The games will be available on channel 231 as part of the cable system’s Spanish-language programming package. All 25 games will be broadcast live with the Mets’ Spanish broadcast team of Max Perez Jiminez and Juan Alicea at the helm. more » » » 
• Telemundo Plans Spanish Channel
  (Excerpted from a 4/10/08 article on the Variety Web site)
  NBC-owned Telemundo will launch pay TV channel Telemundo International next fall in Spain on the same day that it bows in Mexico as part of a pact inked with Mexican media giant Grupo Televisa. The Spanish operation was unveiled at Cannes’ Mip TV by Telemundo International president Marcos Santana. Spanish cable carriers have still to be announced. In Mexico, it will be distributed by Televisa’s Sky and Cablevision, reaching more than 2 million households more » » » 

Q & A

• Going for the Cup
  David Downs, president of Univision Sports, spoke to Hispanic TV Update about Hispanic sports fans, Univision’s coverage plans for the World Cup and the monster ratings expected. An edited transcript follows: more » » » 

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