TOP STORY
- ESPN Plans Hispanic Heritage Month Events
ESPN and ESPN Deportes subscribers will get a healthy dosage of Hispanic fare starting September 15, as the sports-only network gears up for a month of events and marketing stunts celebrating the upcoming Hispanic Heritage Month. more » » »
NEWS
- Univision Variety Show Gets Digital Makeover
Sábado Gigante, the longest-running weekly variety TV show in Spanish-language television, is relaunching as a redesigned, “digitally-enhanced” program, featuring technology that will allow users to take part not only on the set but via their mobile devices and the Internet. more » » »
MARKETING
 Time Warner Cable Launches NY1 Noticias Campaign
NY1 Noticias, the Time Warner Cable-owned local network with distribution in the city’s five boroughs, last week began introducing 378,000 Chinese food containers featuring the network’s logo and pictures of its main anchors and reporters. more » » »
IN BRIEF
- Over 5 Million Hispanics Watched Obama’s Acceptance Speech
Democratic Presidential nominee Barack Obama’s acceptance address drew some 38 million viewers Thursday night, the most ever for convention coverage. Among minorities, there were some 5.3 million Hispanic DNC watchers Thursdays in the 10 p.m. hour, up dramatically from 1.08 million, 1.35 million and 1.16 million on Aug. 25, 26 and 27, respectively. (Telemundo and Univision did not televised the first three nights of the DNC.) more » » »
- Telemundo Reorganizes Digital Unit
Telemundo Communications Group Monday announced it will re-group its digital assets—including Yahoo!Telemundo and holamun2.com—under a newly created Digital Media and Emerging Businesses Division which will be led by Peter Blacker. Telemundo officials said the new division’s mission is “fully leverage Telemundo and mun2’s original programming” through custom-branded entertainment, digital and mobile cross-platform solutions. more » » »
Q&A
.jpg) Q&A: AIM TV’s Robert Rose
AIM TV founder Robert Rose recently spoke to Hispanic TV Update about the upcoming changes in the syndicated shows he created, an unexpected ad revenue growth and the horrors of jetlag. more » » »
AROUND THE WEB
- Pew Study On Hispanic Voters
The Pew Hispanic Center this week released its latest survey on Hispanic Voter Attitutes, showing that Hispanic registered voters support Democrat Barack Obama for president over Republican John McCain by 66% to 23%. The nationwide survey of 2,015 Latinos was from June 9 through July 13, 2008. more » » »
- Nasdaq Issues Delisting Notice to SBS
The financial press is reporting that Miami-based Spanish Broadcasting System has received a written deficiency notice by Nasdaq stating that the company is not in compliance with the minimum bid price rule. The price per share of the company’s stock has closed below $1 for 30 consecutive business days. SBS, which went public at $20 a share in 1991, is the parent company of MegaTV. more » » »
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MOVERS AND SHAKERS
Jesús Salas has been appointed senior director of programming and promotions at Miami-based América TeVe. Salas, a 16-year radio veteran, was most recently senior program director at Sirius XM Radio, where he was responsible for programming, promotions and operations for the Latin channels. He has worked at Spanish Broadcasting Systems and Univision Radio.
Peter Blacker has been promoted to executive vp, digital media and emerging businesses, a newly created division of Telemundo. He will be charged with leveraging Telemundo and mun2’s original programming through branded entertainment, digital and mobile cross-platform solutions. He will report to Telemundo’s COO Jacqueline Hernández.
Iván Pérez has been appointed vp of network advertising sales at GolTV, where he will be charged with managing all aspects of the soccer network’s advertising sales initiatives. Prior to joining the network, Pérez was vp/director of ad sales for Azteca America. Perez launched his TV career as a sales planner at NBC Television Network, and has held executive advertising sales positions with Sí TV, Fox Sports En Español and Galavision. Fluent in Spanish, Perez holds a dual bachelors degree from St. John’s University New York. |
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