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September 2, 2008

In this Issue
Olympics Deliver Ad Sales Gold	Olympic Hurdles Secrets of Success

TOP STORY

• Olympics Deliver Ad Sales Gold
  The 2008 Summer Olympic Games helped generate healthy ad sales gains for cable operators. more » » » 

GREAT IDEAS

• Olympic Hurdles
  Cox Media was pretty successful with its ad sales during the recent Olympic games in Beijing, China, said David Roegge, director of marketing for Cox Media. Still, there were some challenges. Some clients were worried about the negative surrounding China’s human rights issues, including its occupation of Tibet. To help sell the games to local clients, Cox Media distributed weekly positive articles regarding the Olympic athletes, the Olympics in general and Olympics marketing, Roegge said. more » » » 
• Secrets of Success
  Successful salespeople are indispensable to their clients. That is the assessment of Warren Greshes, author of The Best Damn Sales Book Ever. more » » » 

Q&A

• Q&A: COCA’s Tim Olson
  Central Oregon Cable Advertising VP of business sales Tim Olson discusses the slow economy’s effects on ad sales more » » » 

BRIEFING ROOM

• DirecTV and NCC See Sense in Teaming Up
  DirecTV and the ad-sales firm NCC, owned by three cable operators, claimed that their partnership will be a win-win for both sides, even though the satellite provider and MSOs compete for video customers.
  
  NCC — a venture of Comcast, Cox Communications and Time Warner Cable — and DirecTV said NCC will assume national spot representation for the satellite provider for the regional sports networks it offers in Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Houston, Los Angeles and San Francisco.
  
  NCC will integrate the regional sports network feeds currently offered to DirecTV customers into cable-advertising interconnects in those nine U.S. markets. more » » » 
• McCain Digs National Cable Commercials
  Sen. John McCain seems to be a bigger fan of national cable TV advertising than Sen. Barack Obama, according to Nielsen data. McCain, the presumptive GOP presidential candidate, has run more than twice as many national cable TV ads as his Democratic counterpart Obama, Nielsen said. In its “pre-convention scorecard,” the ratings firm said that between June 4, when campaigning for the general election started, and Aug. 1 McCain placed 526 national cable ads. Obama ran 142 national cable ads, according to Nielsen. Obama and McCain ran a combined total of 127,513 local TV spots, with McCain buying significantly less of those than Obama. McCain ran 57,132 local TV spots versus Obama’s 70,381. more » » » 

U.S. Sen. Barack Obama bought nearly 7,400 ad units in Florida between June 4 and Aug. 1, more than any other state, according to statistics provided by The Nielsen Co. That starkly contrasts with Republican opponent, U.S. Sen. John McCain, who didn’t buy a single local ad in Florida during the time period, according to The Tampa Bay Business Journal.

McCain did buy more than 10,000 ad units in Ohio, a potential battleground state where Obama countered with 7,154 ads. Both candidates also had a major presence in Michigan and Pennsylvania with McCain buying up more than 15,300 ad slots there and Obama with more than 12,700. Overall, McCain had 57,132 local television spots compared to Obama’s 70,381, but the Arizona Republican had far more cable ads than Obama, outnumbering him 526 to 142. McCain also had more radio ads, 256 compared to Obama’s 184. Internet advertising is going in favor of Obama. The Illinois’ Democrat picked up 417.9 million impressions of his Web site in July, according to Nielsen Online and AdRelevance, far more than the 31.6 million counted for McCain. The impressions for McCain were up 36 percent compared to 23.2 million in June, but Obama experienced a 413% increase in the same time period from 81.4 million impressions last month.

Meanwhile, the Nevada Republican Election committee is cutting back on its advertising because GOP senators have failed to come through with donations to the National Republican Senatorial Committee even after he challenged them to step up their giving at a luncheon late last month, according to The Las Vegas Review-Journal. Nevada Sen. John Ensign, chairman of the NRSC, said he would match Democratics’ political ad spending, “dollar for dollar,” even though the Republican unit was at a nearly 2-to-1 cash disadvantage to the Democratic Senatorial Campaign Committee.

Democratics have raised more money this year than Republicans across the country yet the GOP is defending 23 Senate seats compared to 12 for Democrats. As of the end of June, Ensign's committee that recruits and helps elect GOP Senate candidates had $24.6 million in the bank, according to the The Las Vegas Review-Journal. Its Democratic counterpart had $46.2 million.

Fox News reported Aug. 22 that Obama’s presidential campaign has discontinued as spending in seven states carried by the GOP in the 2004 presidential election. Of the seven states — including Alaska, Georgia, Montana, North Carolina, North Dakota — Florida and Virginia are considered key battlegrounds this year. Obama aides told the news network that the changes were related to the Democratic National Convention held in Denver Aug. 25-28, but did not elaborate further.

Barbara Bekkendahl, senior vice president of advertising for Gospel Music Channel has joined Bravo as vice president of sales.

Juanita Wasco, Internet account executive for WAVY Portsmouth, Va., has joined Cox Media Hampton Roads as an account executive.

Arthur Orduna, is leaving Advance/Newhouse Communications as senior vice president of policy and product to become chief technology officer of Canoe Ventures.

Miami-based soccer network Gol TV has named Ivan Perez vice president of advertising sales. He had been vice president advertising sales, Southeast territory for Azteca America.

Thomas Moyes has been named chief financial officer for Temecula, Calif.-based cost-per-action TV advertising firm RevShare.

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