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CTAM Summit Kicks Off in D.C.
Cable operators know they're competing for consumers’ video, online and telephone dollars, so there won’t be a lot of talk at the CTAM Summit about getting past a monopolist mentality when it comes to marketing. “It’s all competitive,” Time Warner Cable chief marketing officer Sam Howe said. What marketers need now, he added, are “tools in order to compete better.” Howe and Wonya Lucas, The Weather Channel’s GM, are co-chairs of the marketing conference being held Monday-Wednesday at the Washington, D.C., Convention Center. It’ll be a conference that draws on its surroundings, highlighting in part the opportunities for cable operators and networks in the transition to digital-TV broadcasting, organizers said. The summit, as is its purpose, will be focused on presenting new ideas and approaches to marketers at cable networks and operators and on tackling the big topics facing their businesses -- notably the shift of viewing to digital and online media. “We stay pretty true to our roots about marketing education and focused on the issues that our members care about,” said CTAM CEO Char Beales.
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Google Wants to Spend $4.6B on Spectrum
Google pledged to spend at least $4.6 billion in the pending federal auction for powerful frequencies in the 700-megahertz band of spectrum -- if the FCC agrees to impose a set of open-network conditions. The search engine giant committed to be a bidder for the first time in a letter from CEO Eric Schmidt to FCC chairman Kevin Martin.
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AT&T, Dish Team on NASCAR
AT&T teamed up with EchoStar to sponsor Roush Fenway Racing’s No. 60 car in Saturday’s NASCAR race Saturday in St. Louis and the No. 26 car Sept. 1 in Fontana, Calif..
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RCN Expands
Triple-play provider RCN is expanding its Pennsylvania coverage area to include Alburtis, Coopersburg, Reigelsville and Walnutport and its Massachusetts coverage area to include Milton, Dorchester, Mattapan and the Roslindale sections of the city of Boston.
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TV One Rolls Talk-Show Series
TV One teamed up with FarCor Studios and Baisden Film Works to create a new primetime talk-show series featuring radio personality Michael Baisden. Scheduled to debut this October, the series, dubbed Baisden After Dark, will tackle a wide range of provocative topics and feature celebrity guests from the worlds of entertainment, politics, sports and music.
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Turner Pitches Vignettes
Turner Network Sales and CNN will provide affiliates with 15-second spot vignettes created around health, finance and weather tips to offer to their advertisers. Turner’s ad-sales arm and news network said the spots can be used at any time during 2007.
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Mad Men Ratings
The premiere of AMC’s Mad Men scored a 1.4 household overnight rating. AMC’s first original-series production -- an examination of the go-go days of Madison Avenue, circa 1960, from The Sopranos executive producer and writer Matt Weiner -- topped the network’s 10 p.m. time-slot average of 0.8 by 75%.
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CTAM Simulates IPGs
CTAM’s On Demand Consortium at the CTAM Summit beginning Monday. Developed by the Quality Subcommittee of the On Demand Consortium and Anystream, the EPG Simulator is supposed to “ease the process of authoring on-demand program descriptors,” CTAM CEO Char Beales said.
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Motorola Seals Terayon Deal
Motorola said it completed the acquisition of Terayon Communication Systems, the video-processing-equipment company specializing in managing and manipulating digital-programming streams.
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Suns Convert to HD
Beginning this season, the Phoenix Suns will become the first National Basketball Association team to broadcast all of their games in HD. The announcement came from Suns president and chief operating officer Rick Welts Friday, on the heels of another successful first-place season.
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TVN Signs GCI
TVN Entertainment headed north to Alaska to find its 100th affiliate partner, reaching a video-on-demand agreement with GCI.
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Bear Jones TV Land
Melissa Bear was named vice president of business and legal affairs at TV Land. Bear had held the same post with fellow MTV Networks service VH1.
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Millennium Hires CTO
Michael Jury joined Millennium Digital Media as chief technology officer. Jury had been vice president of corporate engineering and operations at Charlotte, N.C.-based Baja Broadband.
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Bresnan Bike Tour Raises $350K
Bresnan Communications said its annual fund-raising Bresnan Bike Tour raised a record-high $350,000 for its 2007 ride. The 200 mile bike ride that raises money for New York Special Olympics Hudson Valley Region and Westchester Arc begins in Patterson, N.Y., and ends in Bennington, Vt.
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