Multicultural News

• Next Season’s Scripted Programming Lacks Diversity
  While numerous reality series feature predominately minority casts, none of the scripted shows expected to debut during the 2008-09 television season feature such casts. more » » » 
• Networks Find Asian-Language TV Values
  Despite AZN’s demise and iaTV’s (formerly ImaginAsian TV) moves to broaden its audience, operators and programmers remain confident there is a real demand for networks targeting Asian-Americans, especially those offering foreign-language content. more » » » 

• Automakers Steer Hispanic-Targeted Content
  Automakers are putting the pedal to the metal with multiplatform, Hispanic-targeted branded initiatives aimed at boosting sales and raising brand awareness. more » » » 
• TV Critics Tour: Disney’s ‘Cheetah Girls’ Back On The Prowl
  The Disney Channel's focus on television diversity is reflected in The Cheetah Girls: One World, the third original movie focusing on the TV girl group, filmed this time in India. more » » » 
• TV Critics Tour: Spike Lee Plans ‘Levee’ Sequel for HBO
  Filmmaker Spike Lee says he wants to revisit the city of New Orleans for a sequel to his highly acclaimed Home Box Office documentary When The Levees Broke. more » » » 

• TV Critics Tour: TV One Sets New Fall Shows
  TV One will take a close look at unsolved civil rights cases from the 1950s as part of its fall programming lineup. more » » » 
• Cotto Outta De La Hoya Sweepstakes
  Former welterweight champion Miguel Cotto lost more than his title at the hands of Antonio Margarito. Cotto is effectively out of the Oscar De La Hoya opponent sweepstakes after losing to Margarito by an 11-round TKO in their highly-anticipated July 26 PPV fight more » » » 
• BET Unveils Election Coverage Plans
  BET Networks will provide unprecedented multiplatform coverage of the 2008 presidential election, including extensive reporting from both the Democratic and Republican National Conventions. more » » » 
• CNN’s ‘Black in America’ Posts Solid Ratings
  CNN's Black in America: The Black Woman & Family attracted more than 2.1 million viewers in its two-hour premiere, including almost 1 million viewers between 25 and 54 years of age. more » » » 
• Fox Sports En Español Sponsors Amateur Soccer Tournament
  Fox Sports en Español has kicked off its sponsorship of Copa Alianza, a soccer competition featuring amateur adult teams nationwide, in partnership with Sears and Alianza de Fútbol Hispano, an organization dedicated to develop and support amateur Hispanic soccer in the U.S. more » » » 
• NAMIC Sets Diversity Town Hall Meeting
  The National Association for Multi-ethnicity In Communications has assembled a roster of senior cable and diversity executives to appear at a Diversity Town Meeting event as part of the organization’s annual Conference in September. more » » » 
  
  
• AROUND THE WEB: Radio One releases largest national survey conducted on African-Americans
  Target Market News reported that, sccording to one of the largest-ever studies of Black America, 70 percent of African Americans already have a plan for their future. The survey was released by Radio One, Inc., the study's sponsor, and Yankelovich, the Chapel Hill-based research firm. more » » » 
• AROUND THE WEB: Planned black cable news channel faces many obstacles
  J.C. Watts, the former Republican Congressman from Oklahoma, announced that he will launch a 24-hour Black television network with the aim of providing 24-hour news aimed at an African-American audience, but he has his work cut out for him. more » » »