Marketing
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Hulu Grows In New TV Season & Advertising Jumps | New Embed Policy A Backward Step
Date: 11-25-2009 05:45:56 GMT
Hulu is rising once again after having what can only be described as a lull in its incredible growth. Thanks mainly to a new season ... More
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Fox Set to Win First November Sweeps
Source: www.mediabuyerplanner.com Date: 11-25-2009 04:19:14 GMT
It will be the first true November victory for the network, though it tied for first with NBC in 2001, points out Media Life. Fox was averaging a 3.6 adults 18-49 and 10 share as of Sunday (the latest night available from Nielsen), while ABC was 16% behind with a 3.1/9. CBS was nipping at ABC’s More
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De-Mystifying Models
Source: www.clickz.com Date: 11-25-2009 03:42:08 GMT
Many ad networks and ad technology providers claim to build "predictive models" that are used in the course of buying ad space for a campaign and/or figuring out which ad to show to a given impression. More
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TiVo To License Viewing Data To Google; Could A Bigger Deal Follow? (at Barrons.com)
Source: blogs.barrons.com Date: 11-24-2009 19:40:10 GMT
TiVo (TIVO) this morning unveiled a deal to license television viewing data to Google (GOOG) to be used in the Google TV Ads platform. Terms were not disclosed.The announcement said Google TV ads will be able to draw on anonymous second-by-second DVR viewing data from stand-alone subscribers More
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Google Clicks With TiVo
Source: www.lightreading.com Date: 11-24-2009 19:35:00 GMT
DVR data deal will reveal more about the tendency toward ad-skipping, but TiVo and Google are confident the new insight will help advertisers create more effective ads More
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TiVo and Google Are Watching Your Remote
Source: seekingalpha.com Date: 11-24-2009 17:55:56 GMT
Ockham Research submits: Google (GOOG) is More
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Google and TiVo Make Deal for Audience Data
Source: www.digitaltrends.com Date: 11-24-2009 16:53:54 GMT
TiVo and Google have announced a deal that will grant Google access to aggregate TiVo television viewing data to help ... More
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Google Obtains Access To TiVo Data
Source: www.webpronews.com Date: 11-24-2009 14:47:33 GMT
Google TV Ads is about to become a significantly more powerful marketing system. A new pact with TiVo will allow Google to gather (and then pass on) very precise data about which commercials are being viewed, and even (to a lesser degree) who is doing the watching.Mike Steib, More
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Google Teams With TiVo On Audience Ad Viewing Data (paidContent.org)
Source: finance.yahoo.com Date: 11-24-2009 13:59:24 GMT
Google (NasdaqGS: GOOG - News) TV Ads continues to have a difficult time adding cable network partners to its system, but a new arrangement with DVR More
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Google Ties With TiVo For Better Ratings Data
Source: Broadcasting & Cable Date: 11-24-2009 07:21:17 GMT
Google is aiming to soup up its automated TV advertising service following a deal to buy in new audience measurement data from TiVo, the two companies said Tuesday. More
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TiVo, Google pact in data deal
Source: Variety Date: 11-23-2009 16:30:55 GMT
TiVo has pacted with Google to provide analytical information to advertisers about viewers who watch TV via the DVR service..TV News, news from the entertainment source: Variety.TiVo, Google pact in data deal. More
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After Oprah's Defection, Syndication Needs Its Own Dual Revenue Stream
Source: www.mediapost.com Date: 11-23-2009 17:33:19 GMT
After Oprah's Defection, Syndication Needs Its Own Dual Revenue Stream - 11/23/2009 More
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ITV Christmas ad revenue lifts 11%
Source: www.guardian.co.uk Date: 11-23-2009 07:11:40 GMT
Network on course to beat already-upgraded forecast by at least £10m, after sales market 'goes ballistic'. By Mark Sweney More
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Ensequence Partners with ST
Source: www.cable360.net Date: 11-23-2009 05:00:00 GMT
Ensequence has signed a Value-Added Reseller (VAR) agreement with Strategy Technology. Ensequence will include STs TSBroadcaster carousel playout technology as a component of the Ensequence iTV Manager solution. The Web-based Ensequence iTV Manager is used to scale the volume of More
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UK Radioplayer for BBC and commercial networks
Source: informitv.com Date: 11-20-2009 12:00:00 GMT
The BBC plans to team up with commercial radio stations to provide an online Radioplayer to offer the output of every licensed radio station in the United Kingdom. The aim is to launch the UK Radioplayer in the first half of 2010, although the involvement of the BBC is subject to approval by its More
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Photo gallery: Behind the scenes of X Factor winner Leona Lewis's Happy video shoot
Source: www.telegraph.co.uk Date: 11-20-2009 11:06:11 GMT
A look behind the scenes of The X Factor 2006 winner Leona Lewis's video shoot for her single Happy. More
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NisiOisin's Katanagatari TV Anime Ads Streamed
Source: www.animenewsnetwork.com Date: 11-20-2009 07:47:48 GMT
MBS television channels.) The commercials and the website confirm that the anime will air as 12 monthly one-hour specials — one for each novel volume — starting in January. More
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Press Release: Spot Runner Launches Malibu Media Platform
Source: www.tvweek.com Date: 11-19-2009 19:00:24 GMT
NOTE: THIS IS A COPY OF A PRESS RELEASE PUT OUT BY SPOT RUNNERWeb-Based Platform Streamlines and Enhances Process of Selling and Buying TV AdvertisingLOS ANGELES, Nov. 19 /PRNewswire/ –– Spot Runner today announced the launch of the Malibu Media Platform, a web-based technology platform that More
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Full Details Of All The Latest TV And Film Jobs Across America. Subscribe To Media Match For Full
Date: 11-19-2009 00:04:58 GMT
To be considered, applicant must: - Have 3-5 years experience producing television commercials - Have 3-5 years experience writing commercial and long form cop... More
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Local TV Media Buyers Howl at Nielsen's Metric Shift
Source: adage.com Date: 11-18-2009 18:23:24 GMT
The American Association of Advertising Agencies has written a blistering letter to Nielsen over a decision to change the metric for local TV ad deals. More
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