Marketing
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Online Media Daily: Google Tests Skippable Ads In YouTube Videos
Source: www.mediapost.com Date: 14 hours 49 minutes 56 seconds ago.
Google will begin testing "skippable" pre-roll ads in videos on YouTube Wednesday that could lead the Mountain View, Calif. search engine toward a new advertising model. More
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HGI teams up with Broadband Forum
Source: www.broadbandtvnews.com Date: 18 hours 1 minutes 23 seconds ago.
The Home Gateway Initiative (HGI) announced that it has signed a liaison agreement with the Broadband Forum that will lead to close collaboration by both More
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Cadbury Dairy Milk ad cleared of racism
Source: www.guardian.co.uk Date: 20 hours 22 minutes 53 seconds ago.
Regulator says TV campaign featuring Ghanaian musicians did not perpetuate colonial stereotypes. By Mark Sweney More
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Everyone Needs A Co-Pilot If You're Up In The Air
Source: www.latinoreview.com Date: 21 hours 25 minutes 53 seconds ago.
Everyone Needs A Co-Pilot If You're Up In The Air By George 'El Guapo' Roush on November 10, 2009... More
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Continental Airlines to Sell Ads on Continental.com
Source: www.mediabuyerplanner.com Date: 23 hours 23 minutes 18 seconds ago.
The airline company signed a deal with Winstar Interactive Media to sell advertising on Continental.com. The two entities hope the airline’s reach - 10 million unique monthly users - will be appealing to marketers. The move is an extension of other media platforms - such as in-flight magazines and More
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Horizon Looks to SeaChange for HDTV Advertising
Source: www.xchangemag.com Date: 11-10-2009 23:01:08 GMT
SeaChange International has announced that Horizon Telcom is bringing local ad-insertion capabilities to high-definition broadcast channels using a turnkey solution from SeaChange and RGB Networks. More
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Full Mental Jacket Produces U.S. Debut of Live, Real-Time, Virtual Reality Sets for E! TV’s “That Morning Show”
Source: blog.digitalcontentproducer.com Date: 11-09-2009 17:47:11 GMT
Los Angeles, CA, November 9, 2009 – Full Mental Jacket (FMJ), a creative design and realtime graphics production studio, is producing the debut in the United States of ... More
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Dunn to Run CBS Station Group
Source: Broadcasting & Cable Date: 11-09-2009 16:41:09 GMT
WCBS New York President/General Manager Peter Dunn has been named president of CBS Television Stations, with oversight of the 29-station portfolio. He will report to CBS Corp. President/CEO Leslie Moonves and will retain his current title at WCBS. More
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CBS Interactive Bets On New, Larger Ad Unit, 'The Lightbox' (paidContent.org)
Source: finance.yahoo.com Date: 11-09-2009 16:09:16 GMT
Recent reports have suggested that display advertising is experiencing a tentative comeback, thanks in part to the adoption of larger ad formats over the past few More
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CBS: Shows Upside, Maintains Guidance (at Seeking Alpha)
Source: seekingalpha.com Date: 11-08-2009 15:44:21 GMT
Furthermore, on the conference call (see transcript here), management noted that Oct and November trends have continued to improve, particularly at the local TV stations which are showing positive growth excluding the huge political spending during 2008's Presidential election. More
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CBS Hints at Better-Than-Expected 4Q (at TheStreet.com)
Source: www.thestreet.com Date: 11-06-2009 15:56:12 GMT
CBS boss Les Moonves hints that the company's fourth-quarter results will be better than expected, receiving a big boost from strengthening rates for television ads.. Check out TheStreet for the latest stock market news and financial investment headlines. More
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HaiVision Set to Make Splash at InfoComm 09 With Compact New BARRACUDA H.264 Encoder
Source: www.streamingmedia.com Date: 06-02-2009 04:00:00 GMT
StreamingMedia.com is the #1 online destination for professionals seeking industry news, information, articles, directories and services. The site features thousands of original articles, hundreds of hours of audio/video content, weekly newsletters read by over 100,000 subscribers and a wide range More
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"There's A Lawsuit For That ..." AT&T Sues Verizon Over New TV Ads
Source: moconews.net Date: 11-03-2009 22:26:32 GMT
Verizon Wirelesss new Theres a map for that TV ads parody Apples oh-so-catchy App Store ads, in an attempt to show that Verizons 3G network is more reliable and far-ranging than ATTs. Given the More
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CIT Group's TV commercials as bankrupt as the company itself
Source: www.brandfreak.com Date: 11-03-2009 18:04:58 GMT
CIT's ads are so generic that they're interchangeable with any other type of corporate advertising. More
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Cablevision Points To Ad Rebound In Q3; Interactive Ads 'Becoming A Factor' (at paidContent.org)
Source: paidcontent.org Date: 11-03-2009 15:03:10 GMT
Cablevision (NYSE: CVC) execs began the call by touting the interactive ads the company began rolling out last month, citing the interest from marketers and consumers as a possible sign the economy might be turning around, at least in its northeast region. Tom Rutledge, Cablevision’s COO. More
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Previewing TelcoTV 2009
Source: www.fierceiptv.com Date: 11-03-2009 14:21:48 GMT
Someone asked me recently what I thought was standing in the way of IPTV's success. I thought for a moment, and said, "Nothing. IPTV's already successful." (I only wish it had been such a concise... Read more More
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The Polar Express - New Trailer - The Polar Express - TV Spot
Source: www.mymovies.net Date: 11-03-2009 12:24:07 GMT
The Polar Express - Movie Trailers, Movie News, Movie Reviews, Film Clips, Competitions, Reviews and Exclusives. In Cinemas and On DVD. Like Up, Zombieland, The Invention of Lying, Fame, Love Happens, Halloween 2, Cloudy With A Chance Of Meatballs, Surrogates, District 9, (500) Days of Summer. More
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Custom Video Creative Yields Three Times Click-Through, YuMe CEO
Source: www.beet.tv Date: 11-03-2009 01:29:14 GMT
Online video ad network YuMe is generating engagement rates that are as much as three to four times higher or custom spots than for pre-rolls. That's what YuMe's CEO Michael Mathieu told Beet.TV during a recent interview in New York.... More
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Lazy TV Viewers to the Rescue!
Source: tunedin.blogs.time.com Date: 11-02-2009 18:56:07 GMT
Remember those DVRs that are supposed to be killing the TV business by letting people skip advertising? Turns out they're killing the TV business somewhat more softly than previously thought. Or maybe even helping it. More
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Advertising industry comes together with Global Broadcasters and Pay-TV Operators to Discuss the Evolution of TV Advertising
Source: www.realwire.com Date: 11-02-2009 11:40:00 GMT
The Future TV Advertising Forum (www.futuretvads.com) will showcase leading global brands, advertising agencies, pay-TV operators and broadcasters to debate the future of television advertising. More
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