Food Network Adds to App Menu

5/03/2012 12:58 PM Eastern

Food Network continues to expand its app portfolio with the launch Thursday of Food Network on TV, a significantly revamped update of its Food Network Nighttime app, and the recent launch of the Food Network Cupcakes app.

In its app strategy, the Scripps Interactive service has followed both a free and paid path, though all the apps include some advertising, noted Bob Madden, general manager, vice president of online brands for Food Network and the Cooking Channel in an interview.

Its popular In the Kitchen app sells for $1.99 and the new Cupcakes app sells for $2.99, according to Madden, though all the apps, including the paid ones, include some advertising.

Read more at B&C here.



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