NuvoTV Holds Nielsen Data-Driven Upfront4/17/2012 3:10 PM Eastern
As nuvoTV prepares to hold an
upfront event in New York on April 24, the network formerly known as Si TV
continues to lure advertisers with the power of data.
nuvoTV, which caters to young, bicultural Latinos, will come
to the stage armed with proprietary Nielsen research providing advertisers with
an in-depth look at its audience: BCLs (bi-cultural Latinos), who represent more
than 72% of the overall Hispanic market, according to the channel.
Among other highlights, the research is expected to delve
into the demographic behavior -- and interests -- of nuvoTV viewers, 55% of
whom are college graduates.
Data will show how these viewers personally relate to nuvoTV's
programming and detail their particular receptivity to brands seen on the
NuvoTV's New York upfront follows similar events held in Los
Angeles (March 27) and Chicago (April 17).