Gravitas, Variance Films To Offer VOD Movies Day And Date With Theatrical Release3/08/2012 3:12 PM Eastern
Video On Demand distributor Gravitas Ventures and film distributor Variance Films will team to acquire and co-release a number of independent films a year simultaneously in theaters across the US and Canada and on VOD via cable systems.
The two companies will look for the best independent, documentary and foreign films that will benefit from a day and date theatrical/VOD release, beginning with films exhibited at the upcoming South by Southwest film festival, said network executives. Both companies will continue to acquire films separately for their individual slates.
"In recent years, consumers have resoundingly shown their willingness to watch more independent films both in theaters and in an on-demand setting," said Nolan Gallagher, Founder and CEO of Gravitas Ventures in a statement. "We are thrilled to acquire and co-release with Variance Films in particular because both of our companies have a proven track record of helping to set films apart from the crowd."