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Bewkes: Get on The TV Everywhere Wagon

2/28/2012 2:56 PM Eastern

Time Warner chairman and CEO Jeff Bewkes urged distributors and content providers alike to speed up adoption of TV Everywhere like services, or suffer the consequences in declining subscriber rolls.
Bewkes, speaking at the Deutsche Bank Media & Telecom conference in Palm Beach, Fla. Tuesday, said his company has embraced the technology across the board and urged others to follow suit.
Bewkes was one of the pioneers of the TV Everywhere concept and said that even more content must find its way online to excite consumers. He noted that Time Warner's Turner networks already offer more than 1,000 hours of authenticated content online and its Home Box Office premium channel, through its HBO Go authenticated service, offers more than 1,600 hours.
Bewkes called for all major TV networks to make their content available through TV everywhere, adding that old fears that subscription video on demand would overwhelm the TV business have proven unfounded. He called for all major TV networks to make their content available via authentication, adding that in not doing so they "risk letting others take this opportunity."
"We have not waited to have our affiliate agreements expire and rollover in order to make authenticated, powerful versions of our networks available to consumers," Bewkes continued. "The best way to get paid for TV Everywhere' is to offer it to your viewers. Give it to your viewers today. ...We'd be naïve to think consumers are going to wait for this kind of , frankly to them, irrelevant sideshow."
Also vital, he added is the ability to measure viewership on all of the various devices.
"Nielsen needs to accelerate its efforts to measure this viewing on more than just the PC," Bewkes said.

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