Green Moves Up at Cablevision9/13/2010 3:12 PM Eastern
Cablevision Systems has named Valerie Green senior vice president, marketing for its Local Media group, effective Sept. 27.
In her new role Green will be responsible for overseeing the Local Media Group's marketing initiatives, including strategic brand positioning and creative direction. The Local Media Group is headed by president Tad Smith and includes the News 12 Networks' local news channels; MSG Varsity's suite of television and online services; and Newsday Media Group, which includes Long Island daily newspaper Newsday and amNew York, the most widely circulated free daily newspaper service New York City. Green will report to Smith.
"Valerie's extensive experience in building brands combined with her strong background in the cable television and media industry makes her uniquely qualified to help ensure our local media properties remain the go-to resource for each of the communities they serve," Smith said in a statement. "We are fortunate to have such a seasoned professional and we are confident that she will play an important role in our success as we continue to build on Cablevision's commitment to local content as a key differentiator."
Green spent 11 years at Cablevision, joining its programming subsidiary Rainbow Media in 1997 and working as vice president of marketing and development at Romance Classics, which later became the We TV. Prior to her stint at Cablevision, Green served as general manager of Spin magazine and as head of marketing and publicity at Rolling Stone magazine.
Most recently, Green served as senior vice president of marketing for Fuse, the national music television network that is part of the Madison Square Garden properties. Madison Square Garden was spun off from Cablevision earlier this year.