A Ratings Pulse From 90s Heartthrobs

8/23/2010 12:01 AM Eastern

New York — Several new shows heated
up an already sizzling summer ratings
run for cable networks.

ABC Family’s new comedy series Melissa
& Joey
— starring the 1990s teen
heartthrobs Melissa
Joan Hart and Joey
Lawrence — drew
2.1 million viewers
in its Aug. 17 debut.
It was the network’s
most viewed comedy
series debut on
record, according
to network officials.
The series, which
airs at 8 p.m., beat
out last summer’s July 7 premiere of The
10 Th ings I Hate About You
, which drew
1.6 million viewers.

The series, in which Lawrence plays
a live-in “manny” to working mother
Hart’s teenage niece and nephew, also
set network records for a comedy series
among adults 18-49 (1.26 million),
adults 18-34 (712,000) and viewers 12
to 34 (1 million), the network said.

TruTV’s Aug. 16 debut of reality series
Hardcore Pawn drew 2 million
viewers — a record series premiere for
the network.

The series, which takes a behind-thescenes
look at Detroit’s American Jewelry
and Loan pawn shop, topped the 1.7 million
viewers garnered
by the April 12 debut
of reality series
Southern Fried Stings,
according to the network.
Hardcore Pawn
also set network records
in several key
demographic categories,
including adults
18-49 (1 million viewers)
and men 18-49
(568,000), the network said.

Comedy Central’s Aug. 17 launch of
its new comedy series Big Lake had a
lukewarm ratings debut.

The half-hour comedy series starring
Chris Gethard as a discredited financial
whiz kid who returns home to live with
his parents, averaged 830,000 viewers in
its 10 p.m. debut. Big Lake is produced
by Will Ferrell’s and Adam McKay’s
Gary Sanchez Productions.

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