Sportsline.com Lands NBA Licensing Deal1/07/2001 7:00 PM Eastern
NEW YORK -Financially troubled CBS Sportsline.com
received a content boost last week in signing a multiyear, worldwide licensing pact with the National Basketball Association and Women's National Basketball Association. Sportsline gets rights to custom NBA video highlights, plus radio feeds of all NBA games.
In addition, Sportsline will sponsor The NBA Beat, the interactive weekday talk show that runs from 5 to 7 p.m. ET on NBA.com TV and is simulcast on Sportsline.com.
CBS Sportsline also will produce an NBA fantasy game show and have access to real-time stats from every NBA and WNBA game.