News Lands NBA Licensing Deal

1/07/2001 7:00 PM Eastern

NEW YORK -Financially troubled CBS
received a content boost last week in signing a multiyear, worldwide licensing pact with the National Basketball Association and Women's National Basketball Association. Sportsline gets rights to custom NBA video highlights, plus radio feeds of all NBA games.

In addition, Sportsline will sponsor The NBA Beat, the interactive weekday talk show that runs from 5 to 7 p.m. ET on TV and is simulcast on

CBS Sportsline also will produce an NBA fantasy game show and have access to real-time stats from every NBA and WNBA game.

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