Scholastic Taps Benson

2/02/2005 2:32 AM Eastern

Katherine Benson has joined Scholastic Entertainment in the newly created position of director of national TV sponsorship sales.

Benson had been vice president of national sponsorship sales at PBS station WETA. Prior to that, she served as VP and account director, national advertising sales at Bravo.

In her new role, she will build sponsorship revenue by selling Scholastic’s critically acclaimed Maya & Miguel animated TV series, which currently airs on PBS KIDS GO!.

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