ADT Buys Grid Coverage8/26/2003 8:11 AM Eastern
ADT Security Services Inc and ESPN/ABC Sports Customer Marketing & Sales announced Tuesday that ADT has signed a three-year deal making it a major
sponsor of the networks' college-football coverage.
Elements of the agreement include the ADT unit of Tyco Fire & Security
becoming title sponsor of the annual 'ADT National Championship Trophy' (awarded
to the winning team of the BCS National Championship Games; following the 2003,
2004 and 2005 football seasons) and presenting sponsor of 'BCS Spotlight Game of
the Week' on ABC, the 'ADT Spotlight Game of the Week' on ESPN Classic and the
'ADT Coaches Spotlight' on ESPNEWS.
BCS refers to the Bowl Championship Series of four post-season college
football bowl games on ABC.
ADT will get integrated exposure via tune-ins and billboards on ABC and all
the ESPN networks, as well as on ESPN.com, ESPN The Magazine and ESPN Radio, the