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Turner Creates Affil-Marketing Post

1/24/1999 7:00 PM Eastern

Atlanta -- Turner Network Sales has appointed Jennifer
Reichenbach as vice president of national accounts, marketing -- a new position created to
help bolster affiliate relationships.

Reichenbach said she will act as a liaison between MSOs and
Turner Broadcasting Systems Inc.'s nine domestic cable networks to develop
targeted-marketing initiatives.

"Affiliate needs vary greatly," Reichenbach said,
depending on whether a system is deploying digital services, entering refranchising
negotiations or even selling off its properties. "We have to keep a finger on the
pulse of each MSO."

Since the primary objective of many MSOs today is driving
new services, such as digital video and high-speed cable modems, TNS will help to tailor
local events so that operators have an opportunity to draw crowds and showcase their new
products.

For example, Cartoon Network plans a mobile marketing tour,
complete with consumer sweepstakes and promotions that affiliates can also use to help
drive digital sales.

The TNS marketing department is in the midst of hammering
out a new budget.

"One of our key goals it how to target money more
effectively," Reichenbach said.

Reichenbach comes to TNS from Discovery Networks U.S.,
which she joined in 1993.

 

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