Seren Names New CEO

8/27/2000 8:00 PM Eastern

Minneapolis-Seren Innovations Inc.'s board of directors last week named Keith Wietecki to the post of president and CEO.

Wietecki replaces Glynis Hinschberger, a founding member of Seren, who has "left the company to pursue other opportunities," according to a prepared statement.

Seren chairman Dick Kelly said Wietecki was named to his new role after demonstrating an ability to gain support from state and federal regulators, as well as managing expanding service territories.

"Keith's extensive background in sales and marketing, as well as his management experience, makes him uniquely qualified to head up this growing business," Kelly added.

Hinschberger's exit came just weeks after Seren moved to enter its home market by applying for cable franchises in nine communities represented by the Northwest Suburbs Cable Communications Commission. It has also applied to Minneapolis suburbs represented by the Quad Cities Cable Commission.

But the company also announced that after years of study, its was canceling plans to enter the Colorado market, presumably due to increasing competition in that state.

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