Dish Launches $9 Programming Promo

7/31/2001 8:26 AM Eastern

EchoStar Communications Corp. raised the stakes in the
subscription-television battle Tuesday when it announced that it would offer new
subscribers a monthly package of 118 channels for $9.

The promotional price is good for one year to new customers who purchase Dish
Network hardware systems for $199 or more between Aug. 1 and Oct. 31. The
promotion also offers free professional basic installation.

The Dish 'America's Top 100' package featured in the campaign typically sells
for $30.99 per month. The Dish 'Latino Dos' package of Spanish-language
programming is also available for the $9-per-month promotional price.

EchoStar plans to promote its 'DishPVR 501' personal video recorder as part
of the campaign.

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VR 20/20

The Times Center, New York, NY