Travel Teams Up with Reader’s Digest1/06/2004 4:46 AM Eastern
Travel Channel has inked a media and marketing partnership with The Reader's Digest Association Inc. in support of the network's new series, John Ratzenberger’s Made in America.
The series -- featuring Ratzenberger (Cheers) visiting factories where American products like Harley-Davidson Inc. motorcycles, Welch Foods Inc.’s Welch’s Grape Juice and Goodyear Tire & Rubber Co. tires are produced -- premieres Tuesday at 9 p.m.
As part of the partnership, terms of which were not disclosed, Travel will incorporate Reader’s Digest into 20 episodes of the series via on-air billboards at the top of each show.
A Travel spokeswoman said that in addition to noting that the show is "being brought to you in part by Reader’s Digest," the company’s logo would appear during these segments. Reader’s Digest will also benefit from tagged tune-in spots with its logo affixed that will run on the network.
Travel and Reader’s Digest Television will also promote their partnership in upcoming issues of the publication, with tune-in and program information featured in the title’s "Only in America" section.