News

Cable Ad Spending Up 3% in '02: CMR

3/10/2003 4:50 AM Eastern

CMR/TNS Media Intelligence announced Monday that total ad spending gained 4.2
percent to $117.3 billion last year, with cable alone up 2.9 percent and network
TV up 7.4 percent.

CMR (formerly Competitive Media Reporting) said cable ad volume alone neared
$10.5 billion, while the broadcast networks amassed just over $20 billion.

Last year's growth was "a result of a strong second half reflecting the
vibrant network upfront, the elections and holiday spending," CMR/TNS president
Steven Fredericks said in a prepared statement.

The strongest percentage gain last year was recorded by Spanish-language TV
networks, up 20.4 percent to more than $1.9 billion, according to the CMR
data.

CMR added that the top five ad spenders in 2002 were General Motors Corp.,
Procter & Gamble Co., AOL Time Warner Inc., Ford Motor Co. and
DaimlerChrysler.

The latter was the only top-five marketer to reduce spending last year, by
1.4 percent.

Want to read more stories like this?
Get our Free Newsletter Here!
December