CSTV Taps Ad Agency12/09/2002 4:12 AM Eastern
College Sports Television has named New York-based Union as its ad agency of record to handle its forthcoming national consumer marketing.
The network is scheduled for a Feb. 23 launch.
Union's first work on the account is a trade campaign touting CSTV as an engine for digital-cable growth.
The agency, whose principals previously were with Y&R Advertising, recently created campaigns for TNN: The National Network and Fox Sports Net.