News

Good Deal for GoodLife

10/10/2004 8:00 PM Eastern

Life got better for Larry Meli and company last Friday. That’s when GoodLife TV Network joined Time Warner Cable’s digital lineup on channel 153 in New York and New Jersey.

Meli, GoodLife’s president and chief operating officer, said the service became available to some 700,000 Time Warner Cable subscribers on Oct. 8, additions that pushed the baby boomer-targeted channel’s overall base to 10 million.

“The rollout underscores the strong relationship we have with Time Warner, which recognizes that we have a good roster of programming,” said Meli, who declined to discuss deal terms.

Time Warner, which added the service to its Syracuse, N.Y., system in August, is GoodLife’s largest affiliate partner; the network also has carriage contracts with Cox Communications Inc., Adelphia Communications Corp., Mediacom Communications Corp., Insight Communications Co., Bresnan Communications and the National Cable Television Cooperative.

The distribution news comes on the heels of a recent three-year agreement with Warner Bros. Domestic Cable Distribution in which the network added The Man from U.N.C.L.E., Kung Fu, China Beach, I’ll Fly Away, My Favorite Martian, Chico and the Man, The Courtship of Eddie’s Father, The Girl from U.N.C.L.E., Harry O and the Our Gang Comedies to its lineup.

Meli said 75% of the schedule features recent acquisitions, which has also enabled GoodLife to refine the theme-night concept it began two years ago. For example, Wednesday is “secret agent” night, while Fridays feature “American West” fare.

“Viewers know they can come to us and watch three, four different genre shows on a given night,” said Meli.

Meli said originals Embassy Chefs and information/guidance series American Family are also resonating with core viewers, aged 35 to 54.

Household gains aside, Meli said it’s important for GoodLife to take Manhattan.

“We realize that most of the people making media decisions are not baby boomers. It’s an opportunity for agency executives, media buyers and planners and brand managers to view the network,” he said.

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