News

145 Affils Stranded by Hallmark

6/03/2002 9:10 AM Eastern

Hallmark Channel announced Monday that its five-week 'The Stranded
Adventure Sweepstakes' drew participation from 145 affiliates reaching 15.3
million subscribers.

Moreover, the network said, 18 affiliates have agreed to sell sponsor-tagged
tune-in spots for Stranded, its four-hour miniseries slated for June 15
and 16 at 9 p.m., senior vice president of network distribution and service Ron
Garfield said, adding that those systems reach another 3.8 million
subscribers.

The sweepstakes -- the grand prize of which is a first-class trip to the
Australian Outback -- also involves Hallmark Cards' 4,500 Hallmark Gold Crown
retail stores.

Entry materials were rolled out May 13 to coincide with Hallmark's Father's
Day selling period, with the sweeps scheduled to continue through June 23.
Consumers also can enter the promotion via www.hallmark.com or www.hallmarkchannel.com.

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