IFC Launching `Uncensored' SVOD5/11/2003 4:30 AM Eastern
The Independent Film Channel will launch a subscription-video-on-demand
service this fall called "Uncensored On Demand," which will offer exclusive
content -- ranging from movies to TV programs -- that has been "literally or
figuratively banned" from mainstream media.
IFC, which has just started to pitch the SVOD service to MSOs, stressed that
Uncensored On Demand will not be repurposed programming from the mothership
network, but edgy and unique content.
Uncensored On Demand's slate will include feature and documentary films,
series and made-for-TV movies dealing with controversial and thought-provoking
The selections will also have two to three minutes of commentary to put them
in a historical context.
Uncensored On Demand, scheduled to launch in September, will have 20 hours of
content per month, which will be refreshed each month with 20 new hours,
according to IFC Cos. president Kathleen Dore.
Executive vice president of affiliate sales and marketing Gregg Hill declined
to offer any specific figures about what monthly license fee IFC will charge
cable operators for Uncensored On Demand.
IFC plans to be flexible with MSOs regarding the retail pricing of the
package to subscribers, according to Hill.
For more on IFC's Uncensored On Demand, please see page 10 of today's issue
of Multichannel News.