CTAM Names Two More to Hall4/26/1998 8:00 PM Eastern
Alexandria, Va. -- CTAM announced two more inductees into
its Marketing Hall of Fame during ceremonies that will take place during the annual CTAM
Marketing Summit June 29 in Chicago.
The newest inductees are Home Box Office, for its historic
commitment to marketing; and Cable News Network, for its marketing efforts during its Gulf
War coverage. Earlier, CTAM named MTV: Music Television to the hall for its "I Want
My MTV" campaign.
CTAM also announced that Peter Chernin, president and chief
operating officer of the Fox Group, will be the keynote speaker at the summit.