News

RASCO Unit Adds 3 News Nets

1/24/2001 6:38 AM Eastern

Regional News Rep, the Rainbow Advertising Sales Corp. (RASCO) operation
dedicated to selling spot commercial time on regional news networks, has just
picked up three more such services for a total of 25.

The three are BayTV, which reaches 1.4 million cable homes in San Francisco;
Orange County News, reaching 575,000 subscribers in Orange County/Los Angeles,
Calif.; and 10 News 2, with 204,000 subscribers in Knoxville, Tenn.

BayTV and OCN were previously represented by National Cable Communications,
New York, while 10 News 2 had no previous national spot-rep firm, RASCO
officials said Wednesday.

RNR's 25 networks now reach more than 22.7 million cable households, up
nearly 2.2 million, according to RNR senior vice president Deborah
Cuffaro.

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