Home Internet Use on the Rise: CTAM12/15/2003 9:24 AM Eastern
The number of grown-ups who surf the Web at home has increased steadily over the past five years, according to a Cable & Telecommunications Association for Marketing survey released Monday.
CTAM's latest "Pulse" survey, ttiled "Tracking Home Entertainment Usage and Patterns," found that 54% of adults now access the Internet from home, compared with 38% in 1998.And more homes have PCs in them, too: personal-computer ownership rose to 63% - or nearly two in three households - from 53% in 2000. And penetration of DVD players, another hot technology, more than doubled to 40% from 16%.Among other findings:
• More than one-third (38%) of respondents said they have a personal computer and television set located in the same room, up from 31% in 2000.
• Forty-six percent respondents said they are responsible for setting up their own home entertainment equipment, down from 51% in 2001.
• Thirteen percent of respondents said they planned a PC purchase in the next 12 months, followed by DVD players (12%), hihg-speed Internet access (11%) and HDTV (7%).
CTAM based its research on a CENTRIS study of 816 randomly chosen adults 18 and older from Oct. 16-21, with a 3.5% margin of error.