News

21st Annual Mark Awards: Distributors

7/18/2004 8:00 PM Eastern

Brand Image and Positioning - Campaign

Cogeco — I feel like...
Cogeco Cable Inc.
Marketing Team: Ron Perrotta, Vice President - Marketing and Sales, Cogeco Cable Inc.; Louise Desilets, Director - Strategic customer and market planning, Cogeco Cable Inc.; Gary Pelletier, Senior Marketing Manager - Television services, Cogeco Cable Inc.; Marie-Claude Caron, Senior Marketing Manager - Broadband services, Cogeco Cable Inc.
Creative Team: Joanna Track, Account director, Ogilvy & Mather; Nancy Vonk, Co-creative director, Ogilvy & Mather; Brian Sheppard, Senior copywriter, Ogilvy & Mather; Mike Dietrich, Senior art director, Ogilvy & Mather

Brand Image and Positioning - TV Commercial

“Karnac” TV Spot
Cablevision Systems Corporation
Marketing Team: Cindy Morrisroe, VP, Customer Market Management, Cablevision Systems Corporation; Kathy Filosa, Director, Marketing Management, Cablevision Systems Corporation; Cynthia Diaconu, Plan Manager, Cablevision Systems Corporation; Valerie Green, VP, Product Strategy, Cablevision Systems Corporation; Steven Sklar, Director, Digitial Voice Product Strategy, Cablevision Systems Corporation
Creative Team: Ed Tettemer, Principal & CEO, Red Tettemer; Steve Red, Principal & Chief Creative Officer, Red Tettemer; Ken Cills, Associate Creative Director, Red Tettemer; Joe Mosca, Senior Producer, Red Tettemer; John Adams, Director, Form Productions

Brand Image and Positioning - TV Commercial

Comcast Colorado Retention Spot
Comcast Cable Communications - Colorado Market
Marketing Team: Amy Bell, Director, Marketing Operations, Comcast, Colorado Market; Suzanne Kraus, Manager, Marketing Operations, Comcast, Colorado Market; Matt Sposato, Producer, Comcast Spotlight
Creative Team: Jason Winston, Account Director, Hawkeye|FFWD; Stacey Bykonen, Account Supervisor, Hawkeye|FFWD; Becky O’Brien, Associate Creative Director, Hawkeye|FFWD

Brand Image and Positioning - All Other Media

Oregon Classic Bus Benches
Comcast/Oregon Market
Marketing Team: Brad Nosler, Director of Marketing, Comcast; Angie Allee, MarCom Manager, Comcast; Shannon Hancock, Account Executive, ESPN Affiliate Sales, Inc.; Joi McKoy, Account Executive, ESPN Affiliate Sales, Inc.
Creative Team: Crowley Sullivan, Director, Programming & Acquisitions, ESPN Classic; Bill Schreitmueller, Director of Creative Services, ESPN Inc.

Acquisition Marketing - Campaign

Kids Are Talking
Time Warner Cable
Marketing Team: David Goldberg, Vice President Marketing, Time Warner Cable NYC Division; Therese Berkowitz, Creative Director, Time Warner Cable NYC Division
Creative Team: Maura Callahan, Senior Designer, Time Warner Cable NYC Division; Michael Dunn, Copy Writer, Time Warner Cable NYC Division; Richard Brukner, Video Producer, Time Warner Cable NYC Division; Stephanie Masarsky, Executive Producer, Sony Music; Fred Salkind, Director, Sony Music

Acquisition Marketing - Campaign

The Yankees are back on Cablevision
Cablevision
Marketing Team: Kristin Dolan, SVP Digital Product Management, Cablevision; Joe Leonard, VP Marketing & Advertising, Cablevision; Matthew Weiss, VP Digital Product Strategy, Cablevision; Nancy Olsen, Director, Marketing & Advertising, Cablevision; Gerald Connolly, Director, Digital Product Strategy, Cablevision
Creative Team: Cliff Sloan, Chief Creative Officer, The Sloan group; Jay Sandusky, Copywriter, The Sloan group; Wyndy Wilder, Creative Director, The Sloan Group; Win Peniston, Producer/Acct Manager, The Sloan Group

Acquisition Marketing - Campaign

Real Speed for Real Life
Comcast
Marketing Team: Emily Tantare, Director, High Speed Data Product Marketing, Comcast - Oregon and SW Washington; Angie Allee, Manager, Marketing Communications, Comcast - Oregon and SW Washington; Lars Lofas, Vice President, Marketing, Comcast - Oregon and SW Washington
Creative Team: Heidi Bennett, Marketing Strategy, GA Design; Marlice Thurtle, Vice President, GA Design; Sara Patillo, Senior Designer, GA Design; Karen Axtell, Writer, GA Design

Acquisition Marketing - Campaign

Winter ’03 Exceed Your Speed
Time Warner Cable/Road Runner High Speed Online
Marketing Team: Gregg DiPaolo, Senior Vice President, High Speed Data, Time Warner Cable; Lauren LoFrisco, Vice President of Marketing, Time Warner Cable/Road Runner; Tracy Giannuzzi, Senior Director of Marketing, Time Warner Cable/Road Runner
Creative Team: Lynn Mento, Account Services, MHI Communications; Jeff Goldscher, Account Services, MHI Communications; Jack Maley, Executive Producer/Copywriter, M3, Inc.; Jerry Genova, Creative Director/Art Director, M3, Inc.

Acquisition Marketing - TV Commercial

“Today” (Pain of Dial-up)
Cablevision Systems Corporation
Marketing Team: Gemma Toner, SVP, High Speed Data Products; Valerie Green, VP, Product Strategy; Cindy Morrisroe, VP, Customer Market Management; Jessica Arato, Director, Marketing Management OOL; Margaret Burrall, Marketing Manager OOL; all of Cablevision Systems Corporation
Creative Team: Ed Tettemer, Principal & CEO, Red Tettemer; Steve Red, Principal & Chief Creative Officer, Red Tettemer; Ken Cills, Associate Creative Director, Red Tettemer; Joe Mosca, Senior Producer, Red Tettemer; Joe Shaack, Director, Twist ProductionsAge Movie Tie-in

Acquisition Marketing - TV Commercial

Phone & Satellite Guys — 2003 Spring/Summer Acquisition
Cox Communications, Inc. — New Orleans
Marketing Team: Shannon Jones, Internet Marketing Manager, Cox New Orleans; Claudia Velasco, Video Marketing Manager, Cox New Orleans; Brian Menard, Telephony Marketing Manager, Cox New Orleans; Mike Rivault, Brand & Acquisition Manager, Cox New Orleans
Creative Team: Robbie Vitrano, Partner - Creative Director, Trumpet Advertising; Jenny Dalton, Account Manager, Trumpet Advertising

Acquisition Marketing - All Other Media

Unsold - Clean your roof
Cogeco Cable Inc.
Marketing Team: Ron Perrotta, Vice President - Marketing and Sales, Cogeco Cable Inc.; Louise Desilets, Director - Strategic customer and market planning, Cogeco Cable Inc.; Gary Pelletier, Senior Marketing Manager - Television services, Cogeco Cable Inc.; Marie-Claude Caron, Senior Marketing Manager - Broadband services, Cogeco Cable Inc.
Creative Team: Brian Bimm, President, Bimm Communications

Acquisition Marketing - All Other Media

Comcast Corporate Video Acquisition Mail Campaign
Comcast Cable Communications
Marketing Team: James K. Shaud, National Director, Marketing & Promotions, Comcast; Regina O’Brien, Director, Creative Services, Comcast

Acquisition Marketing - All Other Media

1000 Uses for Your Satellite Dish
Cox Communications - Northern Virginia
Marketing Team: Clara Long, VP Marketing & Sales, Cox Communications - Northern VA; Stephany Gordon, Director of Marketing, Cox Communications - Northern VA
Creative Team: Raymond Pavone, Creative Services Coord., Cox Communications - Northern VA

Acquisition Marketing - All Other Media

Cohorts
Time Warner
Creative Team: Kurt Shore, Executive Creative Director, D4 Creative Group; Jeff Lonoff, Copywriter; Alec Long, Copywriter; Rich Cozzi, Account Manager, D4 Creative Group; Brian Cecere, Client Marketing Executive, Time Warner Cable

Acquisition Marketing - All Other Media

“More”
Time Warner Cable
Marketing Team: David Goldberg, Vice President Marketing, Time Warner Cable NYC Division; Drew Utman, Director of Marketing, Time Warner Cable NYC Division; Therese Berkowitz, Creative Director, Time Warner Cable NYC Division
Creative Team: Maura Callahan, Senior Designer, Time Warner Cable NYC Division; Michael Dunn, Copy Writer, Time Warner Cable NYC Division

Advanced Products and Services Marketing - Campaign

DVR Launch Campaign
Comcast Cable
Marketing Team: Page Thompson, VP, National Marketing, New Video Products, Comcast; Andy Addis, Senior VP of Marketing and New Products, Comcast; Bonnie Cleaver, Senior Director of Business Solutions, Comcast Media Center; Rachel Lee, Director, New Product Development, Comcast; Jim Horner, VP of New Products, Atlantic Division, Comcast
Creative Team: Regina O’Brien and Alicia Crawford-Zeleniak, Directors of Marketing Communications, Comcast; Gary Herman, Copywriter, Cousin Oliver; Mark Ambrosino, Art Director, Cousin Oliver; Chris Holden, Creative Director, Cousin Oliver

Advanced Products and Services Marketing - Campaign

iO VOD Campaign
Cablevision
Marketing Team: Kristin Dolan, SVP Digital product Management, Cablevision; Joe Leonard, VP Marketing & Advertising, Cablevision; Matthew Weiss, VP Digital Product Strategy, Cablevision; Nancy Olsen, Director, Marketing & Advertising, Cablevision; Gerald Connoly, Director, Digital Product Strategy, Cablevision
Creative Team: Cliff Sloan, Chief Creative Officer, The Sloan group; Wyndy Wilder, Creative Director/Producer, The Soan Group; Alicia Dotter, Copywriter, The Sloan group; Steve Red, Chief Creative Officer, Red Tettemer; Ken Cills, Group Creative Director, Red Tettemer

Advanced Products and Services Marketing - Campaign

iO HDTV Awareness Campaign
Cablevision
Marketing Team: Kristin Dolan, SVP Digital Product Management, Cablevision; Joe Leonard, VP Marketing & Advertising, Cablevision; Matthew Weiss, VP Digital Product Strategy, Cablevision; Nancy Olsen, Director Marketing & Advertising, Cablevision; Gerald Connolly, Director Digital Product Strategy, Cablevision
Creative Team: Ed Tettemer, Principal, CEO, Red Tettemer; Steve Red, Principal, Chief Creative Officer, Red Tettemer; Joe Mosca, Producer, Red Tettemer; Ken Cills, Group Creative Director, Red Tettemer; Erik Silverson, Assoc Creative Director, Red Tettemer

Advanced Products and Services Marketing - Campaign

Cox Communications Las Vegas DVR Launch
Cox Communications Las Vegas
Marketing Team: Fritz Hoehne, VP - Marketing, Cox Communications; Gina Juhas, Director - Product Development, Cox Communications
Creative Team: Marty Wood, CEO/Partner, Merica Agency; Scott Robertson, VP Creative/Partner, Merica Agency

Advanced Products and Services Marketing - Campaign

'Dave’ HD Campaign
Cox Communications, Inc.
Marketing Team: Rachel Hubscher, Manager, Advertising Strategy, Cox Communications, Inc.
Creative Team: John Garlock, Creative Director, Doner; John Grammatico, Copywriter, Doner; Rich Vinsen, Copywriter, Doner; John Sloan, EVP, Account Management Director, Doner; Tom Kettlewell, Art Director, Doner

Advanced Products and Services Marketing - TV Commercial

DVR Launch
Adelphia
Marketing Team: Cathy Fogler, VP, Video Product Management, Adelphia; Rob Robb, VP, Marketing Communications, Adelphia
Creative Team: Bryan Ward, President, Giant Ideas

Advanced Products and Services Marketing - TV Commercial

HDTV Launch
Adelphia
Marketing Team: Cathy Fogler, VP, Video Product Management, Adelphia; Rob Robb, VP, Marketing Communications, Adelphia
Creative Team: Bryan Ward, President, Giant Ideas

Advanced Products and Services Marketing - TV Commercial

“All Around The House”
Time Warner Cable - Road Runner High Speed Online
Marketing Team: Gregg Di Paulo, Group VP of Marketing, Road Runner High Speed Online; Lauren LoFrisco, VP of Marketing, Road Runner High Speed Online; Tracy Giannuzi, Sr. Director of Marketing, Road Runner High Speed Online
Creative Team: Mark Clark, Vice President – Writer/Producer/Director, Time Warner Cable; Alex Wetmore, Art Director; Joe Castellano, Editor, Creative Group Editorial; Elaine Gold, Vice President - Executive Producer, Time Warner Cable; Noreen Shevlin, Producer

Advanced Products and Services Marketing - TV Commercial

Son’s Future
Time Warner Cable
Marketing Team: Brian Kelly, Senior Vice President, Marketing, Time Warner Cable; Maura Fox, Senior Vice President, Digital Cable Product Mgmt, Time Warner Cable
Creative Team: Marty Cooke, Partner + Creative Director, SS+K; Roman Tsukerman, Copy Writer, SS+K; Brian Murphy, Art Director, SS+K; Bob O’Leary, Senior Vice President, SS+K

Advanced Products and Services Marketing - All Other Media

PBS Kids On Demand
Comcast Cable
Marketing Team: Page Thompson, VP, Marketing, Comcast; Mike Aaronson, Manager, Marketing, Comcast
Creative Team: Alicia Crawford-Zeleniak, Creative Director, Comcast; Chris Holden, Creative Director, Cousin Oliver; Gary Herrmann, Copywriter, Cousin Oliver; Mark Ambrosino, Art Director, Cousin Oliver

Advanced Products and Services Marketing - All Other Media

Boston Video On Demand Mall Tour
Comcast New England
Marketing Team: Tricia Babin, Marketing Strategy Manager, Comcast; Cathy Brisson, Events and Promotions Manager, Comcast; John Mataraza, Assistant Product Manager, Comcast
Creative Team: Fred Sherman, Creative Director, Cramer; Sara Keating, Creative Director - Interactive, Cramer; Maria D’Emilia, Producer, Cramer; Rob Krikorian, Software Developer, Cramer; Chris Moran, Technical Director, Cramer

Multicultural Marketing - Campaign

International Premium Channel Launch
Comcast
Marketing Team: Jessica Kendlick, Marketing Manager, Comcast
Creative Team: Dave Munley, Hi Image Graphics; Mike Thornton, Senior Designer, Hi Image Graphics

Multicultural Marketing - Campaign

“Lo Hicimos” (We Did It!)
Schramm Sports & Entertainment, Inc.
Marketing Team: Leslie Villem, Hispanic Marketing Manager, Comcast, Bay Area; Joe Schramm, President, Schramm Sports & Entertainment
Creative Team: Joe Schramm, Creative Director/copy strategy, Schramm Sports & Entertainment; Rafael Eli, Copy, special events; Doug Field, Producer/director; Matt Collins, Graphics

Multicultural Marketing - TV Commercial

CableLatino Launch TV Commercial
Comcast Cable Communications, Inc.
Marketing Team: Scott Tenney, Vice President/General Manager; Patty Miller, Vice President, Marketing Communications; John Young, Senior Director, Marketing Communications; Kavita Vazirani, Vice President, Media Services; all of Comcast Cable Communications, Inc.
Creative Team: Patricia Annicchiarico, Creative Director; Lola Martinez, Senior Art Director; Javier San Miguel, Copywriter; Stacey Margetts, Producer; Alfred Valdez, Executive Vice President, Account Director; all of Castells y Asociados

Web Site Promotion - Campaign

“Savings You Can Bank On”
Cox Communications, Inc.
Marketing Team: Dena Malsom, Director, Marketing Communications & Branding, Cox Communications; Patti Marciano, Director, Web Strategy, Cox Communications [now with Fox Networks]
Creative Team: John Garlock, Creative Director, Doner Advertising; Rich Vinsen, Creative Director, Doner Advertising; John Grammatico, Copywriter, Doner Advertising; Tom Kettlewell, Art Director, Doner Advertising; John Sloan, EVP, Account Mgmt Director, Doner Advertising

Web Site Promotion - Campaign

Open Up and Win
Time Warner Cable’s Road Runner High Speed Online
Marketing Team: Gregg DiPaolo, SVP High Speed Data; Happy Marino, Director of Relationship Marketing; Karen Glynn, Relationship Marketing Manager; Josh Greene/Keith Farb, Road Runner Marketing; all of Time Warner Cable/Road Runner High Speed Online Division; Allen Blum, SVP Media Services Group, Time Warner Cable
Creative Team: Mark Cohen, President, Cohen Friedberg Associates; Eric Freidberg, Senior Vice President, Cohen Friedberg Associates; Jack Maley/Gerry Genova, Executive Producer/Creative Director, M3; Renee Levecchia/Quynh Tran, Account Services, RTC Direct; Patricia Hursh, President, SmartSearch Marketing

Web Site Promotion - TV Commercial

“Breakup”
Cox Communications, Inc.
Marketing Team: Dena Malsom, Director, Marketing Communications & Branding, Cox Communications; Warren Jones, Director, Competitive Strategy & Retention, Cox Communications
Creative Team: John Garlock, Creative Director, Doner Advertising; Rich Vinsen, Creative Director, Doner Advertising; John Grammatico, Copywriter, Doner Advertising; Tom Kettlewell, Art Director, Doner Advertising; John Sloan, EVP, Account Mgmt Director, Doner Advertising

Web Site Promotion - TV Commercial

“Optimum Online Cohort Spots”
Cablevision Systems Corporation
Marketing Team: Gemma Toner, SVP, High Speed Data Products; Valerie Green, VP, Product Strategy; Cindy Morrisroe, VP, Customer Market Management; Jessica Arato, Director, Marketing Management OOL; Margaret Burrall, Marketing Manager OOL; all of Cablevision Systems Corporation
Creative Team: Cliff Sloan, Chief Creative Officer, The Sloan Group; Wyndy Wilder, Creative Director, The Sloan Group; Don Kilcoyne, Associate Creative Director, The Sloan Group; Alicia Dotter, Copy Writer, The Sloan Group; Richard Riess, Director, Half Baked Productions

Commercial Services - Campaign

Holding You Back Campaign
Cox Business Services
Marketing Team: Betty Jo Roberts, Manager, Marketing Strategy, Cox Communications; Dena Malsom, Director, Branding & Marketing Communications, Cox Communications; Liuh Leong, Marketing Specialist, Cox Communications
Creative Team: Bob Ballard, VP/Account Services, Periscope; Mark Haumersen, VP/Creative Director, Periscope; Nicole Cron, Account Executive, Periscope

Commercial Services

Open the Door to Essential Connections
Time Warner Cable Road Runner Business Class
Marketing Team: Leslie Gonder, Marketing Manager, Time Warner Cable; Chris Heck, Marketing Specialist, Time Warner Cable; Jason Welz, VP of Marketing, Time Warner Cable
Creative Team: Lisa Bolejack, Creative Director, Axis Communications; Dave Ihmels, Account Executive, Axis Communications; Vince Rome, Senior Designer, Axis Communications; Tim Conner, Senior Designer, Axis Communications; Regina Lamberti, Designer, Axis Communications

Ad Sales Marketing - All Other Media

The Game/Sportslink L.A.
Adlink
Marketing Team: Matt Brown, V.P., Marketing & Communications, Adlink; Maureen Bennett, Director, Strategic Marketing, Adlink; Neil Viserto, V.P., Sales and Marketing, SportsLink L.A., Adlink; Joyce Dabney, Manager, Advertising & Public Relations, Adlink; Ryan Peacock, Advertising & Public Relations, Adlink
Creative Team: Neveen Mostafa, Manager, Print & Creative Services, Adlink; Daniel Serrano, Interactive Media Designer, Adlink; Melissa Anderson, Media Designer, Adlink; Naomi Joh, Marketing Assistant, Adlink; Judson Ferdon, Manager, Interactive Marketing, Adlink

Ad Sales Marketing - All Other Media

Client Appreciate Event Invitation
Comcast Spotlight
Marketing Team: Steven Nicklin, Sr. Director of Marketing - Mid-Atlantic Division, Comcast Spotlight; Amie Goscinski, Regional Promotions Supervisor, Comcast Spotlight; Jeff Basler, VP of Sales, Baltimore, Comcast Spotlight
Creative Team: Ed Murphy, President, Jones/Murphy; Bob Hynson, Creative Director, Jones/Murphy

Internal Communications and Promotion - Campaign

Comcast Spotlight Motorsports
Comcast Spotlight
Marketing Team: Kellie Grutko, Director, Local Marketing & Promotions, Comcast Spotlight; Mitchell Gubin, Project Manager, Comcast Spotlight; Glenn Schineller, Director, Client Services, Comcast Spotlight
Creative Team: Melanie Ridlon, Director, Creative Service, Comcast Spotlight; Seth Magee, Interactive Media Designer, Comcast Spotlight; Emily DeGruchy, Graphic Designer, Comcast Spotlight

Internal Communications and Promotion - All Other Media

Dish Winback Employee Mailer
Comcast Cable
Marketing Team: Laura Nadel, Account Executive, Comcast; Shari Rouleau-Hellhake, National Manager, Competitive Sales Strategies, Comcast; Phil McRae, Vice President, Sales & Distribution, Comcast
Creative Team: Arlene Distel, Copy Director, Cousin Oliver; Michael Heil, Art Director, Cousin Oliver; Sandra Thomas, Creative Director, Comcast

Internal Communications and Promotion - All Other Media

Tech Auction
Cox Baton Rouge
Marketing Team: Tina Barnardez, Marketing Specialist, Cox Baton Rouge; Monte Danos, Marketing Manager, Video Products, Cox Baton Rouge; Rachelle Powell, Marketing Manager, HSI, Cox Baton Rouge; Terry Serio, Sales Manager, Cox Baton Rouge; Jason Furrate, Director of Sales & Marketing, Cox Baton Rouge
Creative Team: Jeff Routier, Manager of Local Programming, Cox Baton Rouge; Ty St. Julien, Editor, Cox Baton Rouge; Tracy Guillory, Senior Designer, Cox Baton Rouge

Internal Communications and Promotion - All Other Media

Circle of Excellence Beach Bag
Cox Business Services
Marketing Team: Betty Jo Roberts, Manager, Marketing Strategy, Cox Communications; Dena Malsom, Director, Branding & Marketing Communications, Cox Communications; Harbin Bolton, Sales Manager, Cox Business Services
Creative Team: Bob Ballard, VP/Account Services, Periscope; Nicole Cron, Account Executive, Periscope

Brand Image and Positioning - Campaign

Fight For Your Rights: Protect Yourself
MTV: Music Television
Marketing Team: Tina Exarhos, Executive Vice President, Marketing, MTV and MTV2; Stephen K. Friedman, General Manager, mtvU; Jaime E. Uzeta, Senior Director, Strategic Partnerships and Public Affairs, MTV
Creative Team: Allyson Cantor, Affiliate Marketing, MTV; Jeffrey Keyton, Senior Vice President, On-Air Design and Off-Air Creative, MTV; Mandana Massiha, Supervising Producer, Online New Business Programming, MTV, MTV2, and mtvU; Ted Pauly, Writer/Director, On-Air Promos, MTV; Dave Sirulnick, Executive Vice President, News and Production, MTV

Brand Image and Positioning - Campaign

Annie Leibovitz Biography Branding Campaign
A&E Network
Marketing Team: Artie Scheff, SVP, Marketing, A&E; Lori Peterzell, Director, Advertising, A&E; Faye Stein, Advertising Specialist, A&E
Creative Team: Patrick O’Neill, Group Creative Director, TBWA\CHIAT\DAY

Brand Image and Positioning - Campaign

Biography and Saks Picture Perfect Partnership
A&E Television Networks
Marketing Team: Artie Scheff, SVP, Marketing, A&E; Stacy Krusch, Director Strategic Alliances & Consumer Promotion, A&E; David Cohn, Co-Founder, Civic Entertainment Group; Stuart Ruderfer, Co-Founder, Civic Entertainment Group; Mark Mashaw, Account Supervisor, Civic Entertainment Group
Creative Team: Valerie Albanese, Director, On-Air Promotion, A&E; Steve Lehrman, Writer/Producer, A&E; Madeline Gleason, Director, Design, A&E; Steve Badalamenti, Director, Creative Services, A&E; Wendy Toffel, Senior Designer, A&E

Brand Image and Positioning - Campaign

Wendy’s Wildcard
ESPN/ABC Sports Customer Marketing & Sales
Marketing Team: Sean Hanrahan, SVP, Strategic Partnerships & Promotions, ESPN/ABC Sports, Customer Marketing and Sales; Jon Achar, Director, Creative Services, ESPN; Susan Clancy, Marketing Manager, ESPN; Fred Bucher, Director, Sponsorship Management and Promotions, ESPN/ABC Sports, Customer Marketing and Sales; Renuka Thambidurai, Manager, Sponsorship Management and Promotions, ESPN/ABC Sports, Customer Marketing and Sales
Creative Team: The Concept Farm, Agency; The Production Farm, Production Company; Sandra Miller, Executive Producer, The Concept Farm; The Farmers, Directors; John Laskas, Editorial

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