Hallmark Names Marketing, Ad-Sales VPs

2/27/2002 2:12 AM Eastern

Hallmark Channel U.S. has added two new vice presidents -- one in marketing
and one in ad sales -- Crown Media United States LLC announced Tuesday.

Shira Kalish has been named New York-based vice president of ad sales and
alliance marketing, reporting to Hallmark executive vice president of national
ad sales William Abbott. She previously was marketing vice president for
MaxManager Corp., an electronic-commerce company.

Andy Karofsky has become Los Angeles-based vice president of marketing at
Hallmark, after having held a similar job at Hallmark Channel International. He
reports to Crown Media U.S. senior vice president of marketing Laura

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