News

Lifetime Edges ESPN for Week

9/24/2002 10:09 AM Eastern

Lifetime Television edged it for household honors, but ESPN won the
primetime-ratings race among key adult demos last week.

The women's-targeted channel posted a 2.2 primetime average Sept. 16 through
22, just ahead of the 2.1 registered by the total sports network over that span,
according to a Turner Entertainment Research analysis of Nielsen Media Research
data.

Turner Network Television and Nickelodeon were tied for third for the week
with a 1.8, while Cartoon Network was next with a 1.6.

Rounding out the top 10: USA Network with a 1.5; TBS Superstation and Fox
News Channel, each with a 1.2; The Learning Channel at a 1.1; and Discovery
Channel and TNN: The National Network, both with a 1.0.

Gauged on a total-day basis, Nickelodeon was tops with a 1.5, besting
Lifetime's 1.2, Cartoon's 1.1, TNT's 1.0 and ESPN and TBS, each with a 0.9
average for the 24-hour measurement.

ESPN -- which had the top-rated show for the week with a 6.2 household mark
for its coverage of the Sept. 22 National Football League contest between the
Atlanta Falcons and Cincinnati Bengals -- finished first among adults 18 through
34 (667,000 of those watchers on average), 18 through 49 (1.31 million) and 25
through 54 (1.26 million).

Despite being ESPN's lowest-rated NFL game in the 2002 season, the pigskin
contest was also basic-cable's single-most-watched show among the aforementioned
demo groups last week.

Lifetime's airing of original film Obsessed earned a 4.3 household
rating to place second, ahead of TNT's coverage of the National Association for
Stock Car Auto Racing's Winston Cup race, which drove a 4.0 on the afternoon of
Sept. 22.

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