Outdoor Channel Inks Primedia Deal

7/15/2003 5:49 AM Eastern

Under a new two-year programming deal, The Outdoor Channel becomes the new
home to five of Primedia Inc. unit Primedia Outdoor’s television properties:
In-Fisherman TV, Guns and Ammo TV, NorthAmerican
Whitetail TV
, Professional Walleye Trail and Primedia’s Best

Guns and Ammo TV will debut this month, while Primedia’s Best
is slated to premiere in 2005. The other programs will bow next

Outdoor vice president Wade Sherman said the deal with Primedia’s outdoor
brands validates the efforts they have made over the last 10 years to build a
respected environment by sportsmen for sportsmen.

Mike Carney, publisher and general manager for Primedia’s In-Fisherman
Communications Network, said Outdoor is a great home for its original
programming due to its clear and successful targeting of die-hard

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