Ex-Coke Exec to Keynote CTAM Summit

5/06/2002 9:19 AM Eastern

The Cable & Telecommunications Association for Marketing has enlisted
Zyman Marketing Group chairman and former The Coca-Cola Co. chief marketing
officer Sergio Zyman to keynote its annual CTAM Summit this summer in

In addition to cable and broadband notables, CTAM typically presents at least
one marketing guru from outside of the industry to share tips that cable
marketers can learn from.

Zman's books include The End of Marketing as We Know It and
Building Brandwidth: Closing the Sale Online.

The CTAM Summit is scheduled for July 14 through 17 at the Hynes Convention
Center in Boston. More information is available at

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