Spot Revenue Grows by 45%9/13/1998 8:00 PM Eastern
New York -- National spot-cable-ad revenues jumped by 45
percent during the first six months of the year -- the largest such increase since the Cabletelevision Advertising Bureau began
tracking those results, the CAB said.
Revenues in the second quarter alone grew by 53 percent.
Driving the growth were spurts in political, professional
services, appliances/electronics and automotive, the CAB said.
"Enhanced digital insertion capabilities, increasingly
strong interconnects and ongoing improvements in back-office operations have made spot
cable more finely tuned than ever to the needs and objectives of marketing and media
strategies," said Ed Dunbar, vice president of advertising sales for MediaOne and
chairman of the CAB's Committee on National Spot Advertising.