HGTV’s Rose in Full Bloom

1/07/2004 3:17 AM Eastern

Things came up roses for Home & Garden Television on New Year's Day.

Buoyed by its live telecast of the 115th Tournament of Roses Parade from Pasadena, Calif., HGTV scored its highest total-day impressions ever, averaging 901,000 households and a 1.1 rating Jan. 1, according to Nielsen Media Research data.

Network officials said some 8.3 million viewers tuned into some part of the parade, which garnered a 3.0 household rating from 11 a.m.-1:17 p.m. (EST).

HGTV's coverage of the event attracted some 2.6 million homes on average.

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